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~isPartOf:"Contemporary research in e-branding"
~source:"econis"
~subject:"Electronic Commerce"
~subject:"Konsumentenverhalten"
~subject:"United States"
~type_genre:"Aufsatz im Buch"
~type_genre:"Aufsatzsammlung"
~type_genre:"Conference proceedings"
~type_genre:"Graue Literatur"
~type_genre:"Konferenzschrift"
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Contemporary research in e-branding
Working paper / National Bureau of Economic Research, Inc.
176
CESifo working papers
66
NBER working paper series
66
Working paper
53
SpringerLink / Bücher
49
Discussion papers / CEPR
44
Premier reference source
30
Working papers / Harvard Business School, Division of Research
28
Faculty & research / Insead : working paper series
26
Discussion paper
25
Discussion paper series / IZA
25
Economics : digitale Ökonomie und struktureller Wandel
25
Discussion paper / Centre for Economic Policy Research
24
ERIM report series research in management
24
Institute for Prospective Technological Studies digital economy working paper
24
Handbook of strategic e-business management
23
Lecture notes in business information processing : LNBIP
22
Economics
20
Electronic Services
20
E-commerce and electronic markets in agribusiness and supply chains : proceedings of the 75th Seminar of the European Association of Agricultural Economists (EAAE) February, 14 - 16, 2001, Bonn, Germany
19
Springer eBook Collection
19
Springer eBook Collection / Business and Economics
18
Discussion paper / Tinbergen Institute
17
Discussion paper series / Philippine Institute for Development Studies
17
Electronic business : theoretische Aspekte und Anwendungen in der betrieblichen Praxis ; Festschrift für Jörg Biethahn ; mit 13 Tabellen
17
Lecture notes in computer science
17
Research
17
Selected readings on information technology and business systems management
17
Internet & "New Economy"
16
Modelle im E-Business
16
Roadmap to E-Business : wie Unternehmen das Internet erfolgreich nutzen ; Festschrift zum 75. Geburtstag von Prof. Dr. Heinz Weinhold-Stünzi
16
Springer Proceedings in Business and Economics
16
Transforming e-business practices and applications : emerging technologies and concepts
16
United Nations publication
16
Working paper series
16
Working papers / ADB Institute
16
Ausgewählte Studien des ECC-Handel
15
Electronic Business und Mobile Business : Ansätze, Konzepte und Geschäftsmodelle
15
www.musikverkaufen.de : die digitale Musikwirtschaft
15
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1
E-branding the consumer for cultural presence in virtual communities
Pennington, Robert
- In:
Contemporary research in e-branding
,
(pp. 161-175)
.
2009
Persistent link: https://www.econbiz.de/10003778180
Saved in:
2
Consumers' optimal experience on commercial web sites : a congruency effect of web atmospheric design and consumers' surfing goal
Wan, Fang
;
Nan, Ning
;
Smith, Malcolm C.
- In:
Contemporary research in e-branding
,
(pp. 78-94)
.
2009
Persistent link: https://www.econbiz.de/10003778173
Saved in:
3
Key success requirements for online brand management
Bandyopadhyay, Subir
;
Serjak, Rosemary
- In:
Contemporary research in e-branding
,
(pp. 1-15)
.
2009
Persistent link: https://www.econbiz.de/10003778156
Saved in:
4
The naming of corporate e-brands
Kollmann, Tobias
;
Suckow, Christina
- In:
Contemporary research in e-branding
,
(pp. 48-60)
.
2009
Persistent link: https://www.econbiz.de/10003778166
Saved in:
5
Returns on e-branding investment : linking pre-acquisition marketing activity to customer profitability
Chatterjee, Patrali
- In:
Contemporary research in e-branding
,
(pp. 61-77)
.
2009
Persistent link: https://www.econbiz.de/10003778168
Saved in:
6
The e-mode of brand positioning : the need for an online positioning interface
Kumar, S. Ramesh
- In:
Contemporary research in e-branding
,
(pp. 112-125)
.
2009
Persistent link: https://www.econbiz.de/10003778175
Saved in:
7
Trademark infringement in pay-per-click advertising
O'Connor, Peter
- In:
Contemporary research in e-branding
,
(pp. 148-160)
.
2009
Persistent link: https://www.econbiz.de/10003778178
Saved in:
8
An extrinsic and intrinsic motivation-based model for measuring consumer shopping oriented web site success
Garrity, Edward
;
O'Donnell, Joseph B.
;
Kim, Yong Jin
; …
- In:
Contemporary research in e-branding
,
(pp. 241-261)
.
2009
Persistent link: https://www.econbiz.de/10003778235
Saved in:
9
A critical review of online consumer behavior
Cheung, Christy M. K.
;
Chan, Gloria W. W.
;
Limayem, Moez
- In:
Contemporary research in e-branding
,
(pp. 262-279)
.
2009
Persistent link: https://www.econbiz.de/10003778267
Saved in:
10
The effect of information satisfaction and relational benefit on consumer's online shopping site commitment
Park, Chung-Hoon
;
Kim, Young-gul
- In:
Contemporary research in e-branding
,
(pp. 292-312)
.
2009
Persistent link: https://www.econbiz.de/10003778279
Saved in:
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