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~isPartOf:"Contemporary research in e-marketing ; 2"
~isPartOf:"Handbook of social media management : value chain and business models in changing media markets"
~subject:"Elektronisches Geld"
~subject:"Konsumentenverhalten"
~subject:"Markenführung"
~subject:"Organizational change"
~subject:"United States"
~type_genre:"Aufsatz im Buch"
~type_genre:"Aufsatzsammlung"
~type_genre:"Case study"
~type_genre:"Conference proceedings"
~type_genre:"Konferenzschrift"
~type_genre:"Reprint"
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Elektronisches Geld
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Social Web
39
Social web
39
USA
12
Internet
10
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Pardo, Alejandro
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Bakker, Piet
1
Bandyopadhyay, Subir
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Bodoky, Tamas
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1
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Contemporary research in e-marketing ; 2
Handbook of social media management : value chain and business models in changing media markets
SpringerLink / Bücher
21
Premier reference source
16
The Routledge companion to digital consumption
13
Springer eBook Collection
12
Cryptocurrencies in all aspects
11
Social Branding : Strategien - Praxisbeispiele - Perspektiven
11
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
9
Contemporary research in e-branding
9
Interactive Marketing im Web 2.0+ : Konzepte und Anwendungen für ein erfolgreiches Marketingmanagement im Internet
9
Internet advertising : theory and research
9
Marke und digitale Medien : der Wandel des Markenkonzepts im 21. Jahrhundert
9
Managing customer experiences in an omnichannel world : melody of online and offline environments in the customer journey
8
Marken im Internet : Herausforderungen und rechtliche Grenzen für das Marketing
8
Online consumer behavior : theory and research in social media, advertising, and e-tail
8
Research
8
Strategies and tools for managing connected consumers
8
The connected customer : the changing nature of consumer and business markets
8
Understanding digital industry : proceedings of the Conference on Managing Digital Industry, Technology and Entrepreneurship (CoMDITE 2019), July 10-11, 2019, Bandung, Indonesia
8
Cyberlaw for global e-business : finance, payment, and dispute resolution
7
Digital Transformation for Fashion and Luxury Brands : Theory and Practice
7
Electronic retailing
7
Global consumer behavior
7
Harvard business review : HBR
7
Marktplätze im Umbruch : digitale Strategien für Services im Mobilen Internet
7
Springer Proceedings in Business and Economics
7
Transforming gaming and computer simulation technologies across industries
7
Web technologies for commerce and services online
7
Advertising, promotion, and new media
6
Aspekte der Digitalisierung in Banken
6
Cases on strategic social media utilization in the nonprofit sector
6
Consumer psychology in a social media world
6
Critical explorations
6
Das Internet der Zukunft : bewährte Erfolgstreiber und neue Chancen ; Wolfgang Fritz zum 60. Geburtstag
6
Dienstleistungsmanagement und Social Media : Potenziale, Strategien und Instrumente
6
Handbook of research on consumer behavior change and data analytics in the socio-digital era
6
Handbook of research on leveraging consumer psychology for effective customer engagement
6
Handbook of research on the platform economy and the evolution of e-commerce
6
Harvard-Business-Manager : das Wissen der Besten
6
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1
The impact of Facebook on news consumption
Urban, Agnes
;
Bodoky, Tamas
- In:
Handbook of social media management : value chain and …
,
(pp. 805-817)
.
2013
Persistent link: https://www.econbiz.de/10009763832
Saved in:
2
Social media involvement among college students and general population : implications to media management
Ha, Louisa
;
Hu, Xiao
- In:
Handbook of social media management : value chain and …
,
(pp. 751-773)
.
2013
Persistent link: https://www.econbiz.de/10009763840
Saved in:
3
Digital Hollywood : how
Internet
and social media are changing the movie business
Pardo, Alejandro
- In:
Handbook of social media management : value chain and …
,
(pp. 327-347)
.
2013
Persistent link: https://www.econbiz.de/10009762868
Saved in:
4
A synthesis and analysis of behavioral and policy issues in electronic marketing communications
Warkentin, Merrill
;
Moore, Robert S.
;
Moore, Melissa
-
2006
Persistent link: https://www.econbiz.de/10003195462
Saved in:
5
Key success requirements for online brand management
Bandyopadhyay, Subir
;
Serjak, Rosemary
-
2006
Persistent link: https://www.econbiz.de/10003195481
Saved in:
6
Social media strategies and practices of integrated media companies
Bakker, Piet
;
Hille, Sanne
;
Kerkhoven, Marco van
- In:
Handbook of social media management : value chain and …
,
(pp. 431-442)
.
2013
Persistent link: https://www.econbiz.de/10009762858
Saved in:
7
Managing new(s) conversations : the role of social media in news provision and participation
Nel, François
;
Westlund, Oscar
- In:
Handbook of social media management : value chain and …
,
(pp. 179-200)
.
2013
Persistent link: https://www.econbiz.de/10009762886
Saved in:
8
New venture creation in social media platform : towards a framework for media entrepreneurship
Khajeheian, Datis
- In:
Handbook of social media management : value chain and …
,
(pp. 125-142)
.
2013
Persistent link: https://www.econbiz.de/10009762892
Saved in:
9
How (social) media can change "change" in organizations
Sievert, Holger
;
Nelke, Astrid
- In:
Handbook of social media management : value chain and …
,
(pp. 59-72)
.
2013
Persistent link: https://www.econbiz.de/10009762898
Saved in:
10
Social media in companies : integrated approach for a social media strategy
Friedrichsen, Mike
- In:
Handbook of social media management : value chain and …
,
(pp. 25-47)
.
2013
Persistent link: https://www.econbiz.de/10009762900
Saved in:
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