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~isPartOf:"Contemporary research in e-marketing ; 2"
~isPartOf:"Handbook of social media management : value chain and business models in changing media markets"
~type_genre:"Aufsatz im Buch"
~type_genre:"Aufsatzsammlung"
~type_genre:"Case study"
~type_genre:"Conference proceedings"
~type_genre:"Konferenzschrift"
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Contemporary research in e-marketing ; 2
Handbook of social media management : value chain and business models in changing media markets
SpringerLink / Bücher
82
Premier reference source
75
Leitfaden Online-Marketing ; [Bd. 1]
61
Springer eBook Collection
52
Handbook of strategic e-business management
35
Web 2.0 : neue Perspektiven für Marketing und Medien
35
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
32
Interactive Marketing im Web 2.0+ : Konzepte und Anwendungen für ein erfolgreiches Marketingmanagement im Internet
32
Lecture notes in computer science
32
Research
29
Social media and crisis communication
28
Lecture notes in business information processing : LNBIP
27
Dienstleistungsmanagement und Social Media : Potenziale, Strategien und Instrumente
24
Digital transformation in journalism and news media : media management, media convergence and globalization
24
HMD : Praxis der Wirtschaftsinformatik
24
Internet and network economics : third international workshop, WINE 2007, San Diego, CA, USA, December 12-14, 2007 ; proceedings
24
Social Branding : Strategien - Praxisbeispiele - Perspektiven
24
Springer eBook Collection / Business and Economics
24
Contemporary issues in social media marketing
23
Electronic Services
23
Roadmap to E-Business : wie Unternehmen das Internet erfolgreich nutzen ; Festschrift zum 75. Geburtstag von Prof. Dr. Heinz Weinhold-Stünzi
23
Springer Proceedings in Business and Economics
23
Die Frauen und das Netz : Angebote und Nutzung aus Genderperspektive
22
E-commerce and electronic markets in agribusiness and supply chains : proceedings of the 75th Seminar of the European Association of Agricultural Economists (EAAE) February, 14 - 16, 2001, Bonn, Germany
22
E-marketing ; Vol. 1
22
The SAGE handbook of social media marketing
22
E-Life: web-enabled convergence of commerce, work, and social life : 10th Workshop on E-Business, WEB 2011 ; Shanghai, China, December 2011 ; revised selected papers
21
Handbook of research on effective advertising strategies in the social media age
21
Handbook of research on integrating social media into strategic marketing
21
Marktplätze im Umbruch : digitale Strategien für Services im Mobilen Internet
21
Electronic business : theoretische Aspekte und Anwendungen in der betrieblichen Praxis ; Festschrift für Jörg Biethahn ; mit 13 Tabellen
20
LISS 2012 ; Vol. 2
20
Social Web im Tourismus : Strategien - Konzepte - Einsatzfelder
20
The Routledge companion to digital consumption
20
Virtual enterprises communities & social networks : Workshop GeNeMe '10 - Gemeinschaften in Neuen Medien, TU Dresden, 07./08.10.2010
20
Analyzing the strategic role of social networking in firm growth and productivity
19
Electronic Business und Mobile Business : Ansätze, Konzepte und Geschäftsmodelle
19
Internetworked world : 15th Workshop on e-Business, WeB 2016, Dublin, Ireland, December 10, 2016 : revised selected papers
19
Modelle im E-Business
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1
The usage and advertising effects of social media in China
Mai, Li-chuan Evelyn
- In:
Handbook of social media management : value chain and …
,
(pp. 819-832)
.
2013
Persistent link: https://www.econbiz.de/10009763830
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2
Social networks as marketing tools for media companies
Sánchez-Tabernero, Alfonso
;
Villanueva, Julián
; …
- In:
Handbook of social media management : value chain and …
,
(pp. 161-178)
.
2013
Persistent link: https://www.econbiz.de/10009762887
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3
"Telekom hilft" : customer service in the social web
Bock, Andreas H.
- In:
Handbook of social media management : value chain and …
,
(pp. 443-454)
.
2013
Persistent link: https://www.econbiz.de/10009762857
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4
Social media : managerial and economic opportunities and challenges
Pérez-Latrel, Francisco J.
;
Tsourvakas, George
- In:
Handbook of social media management : value chain and …
,
(pp. 201-216)
.
2013
Persistent link: https://www.econbiz.de/10009762884
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5
Book industry business, concentration,
Internet
and social media of management and marketing
Faustino, Paulo
- In:
Handbook of social media management : value chain and …
,
(pp. 87-123)
.
2013
Persistent link: https://www.econbiz.de/10009762895
Saved in:
6
Some economics of new media content production and consumption, and strategic implication for media companies
Gambaro, Marco
- In:
Handbook of social media management : value chain and …
,
(pp. 49-58)
.
2013
Persistent link: https://www.econbiz.de/10009762899
Saved in:
7
The impact of Facebook on news consumption
Urban, Agnes
;
Bodoky, Tamas
- In:
Handbook of social media management : value chain and …
,
(pp. 805-817)
.
2013
Persistent link: https://www.econbiz.de/10009763832
Saved in:
8
Social media involvement among college students and general population : implications to media management
Ha, Louisa
;
Hu, Xiao
- In:
Handbook of social media management : value chain and …
,
(pp. 751-773)
.
2013
Persistent link: https://www.econbiz.de/10009763840
Saved in:
9
Comparative analysis of international approaches to the protection of online privacy
O'Connor, Peter
-
2006
Persistent link: https://www.econbiz.de/10003195809
Saved in:
10
Digital Hollywood : how
Internet
and social media are changing the movie business
Pardo, Alejandro
- In:
Handbook of social media management : value chain and …
,
(pp. 327-347)
.
2013
Persistent link: https://www.econbiz.de/10009762868
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