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~isPartOf:"Corporate Social Responsibility : verantwortungsvolle Unternehmensführung in Theorie und Praxis"
~isPartOf:"Journal of business ethics : JBE"
~isPartOf:"Journal of business research : JBR"
~person:"Brunk, Katja H."
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Corporate Social Responsibility : verantwortungsvolle Unternehmensführung in Theorie und Praxis
Journal of business ethics : JBE
Journal of business research : JBR
Journal of business ethics : JOBE
1
The Routledge companion to contemporary brand management
1
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ECONIS (ZBW)
5
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How do consumers reconcile positive and negative CSR-related information to form an ethical brand perception? : a mixed method inquiry
Brunk, Katja H.
;
De Boer, Cara
- In:
Journal of business ethics : JBE
161
(
2020
)
2
,
pp. 443-458
Persistent link: https://www.econbiz.de/10012207534
Saved in:
2
One strike and you're out : qualitative insights into the formation of consumers' ethical company or brand perceptions
Brunk, Katja H.
;
Blümelhuber, Christian
- In:
Journal of business research : JBR
64
(
2011
)
2
,
pp. 134-141
Persistent link: https://www.econbiz.de/10008839688
Saved in:
3
Exploring origins of ethical company/brand perceptions : a consumer perspective of corporate ethics
Brunk, Katja H.
- In:
Journal of business research : JBR
63
(
2010
)
3
,
pp. 255-262
Persistent link: https://www.econbiz.de/10003959639
Saved in:
4
Using consumer perceived ethically as a guideline for corporate social responsibility strategy : a commentary essay
Shea, Linda J.
- In:
Journal of business research : JBR
63
(
2010
)
3
,
pp. 263-264
Persistent link: https://www.econbiz.de/10003959641
Saved in:
5
Commentary essay on "Exploring origins of ethical company/brand perceptions : a consumer perspective of corporate ethics"
Cohn, Deborah Y.
- In:
Journal of business research : JBR
63
(
2010
)
12
,
pp. 1267-1268
Persistent link: https://www.econbiz.de/10008747518
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