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~isPartOf:"Corporate brand and corporate reputation"
~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
~subject:"Brand"
~subject:"Messung"
~type_genre:"Konferenzbeitrag"
~type_genre:"Reprint"
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Search: subject_exact:"Brand image"
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Brand
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Corporate brand and corporate reputation
International journal of advertising : the quarterly review of marketing communications
The evolution of brands : from signals of quality to storehouses of trust
6
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
4
Brand management ; Vol. 2
4
Cross-cultural and critical perspectives on brands
4
Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
2
Brand management ; Vol. 1
2
Brand management ; Vol. 3
2
Brand, Label, and Product Intelligence : Second International Conference, COBLI 2021
2
International marketing ; Vol. 2
2
Journal of business research : JBR
2
Marketing-mix strategies - product strategy and promotion strategy
2
The journal of brand management : an international journal
2
The journal of consumer marketing
2
Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
1
Brand management ; Vol. 4
1
Corporate Practices: Policies, Methodologies, and Insights in Organizational Management : International Conference on Entrepreneurship and the Economy in an Era of Uncertainty 2023
1
Ethics, social responsibility and sustainability in marketing
1
Journal of marketing management : MM
1
Research on Islamic Business Concepts : Proceedings of the 12th Global Islamic Marketing Conference, December 2021
1
Scientific Annals of Economics and Business
1
The globalisation of Chinese business : implications for multinational investors
1
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ECONIS (ZBW)
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1
Brand placement repetition in a fictional text
Avramova, Yana R.
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
International journal of advertising : the quarterly …
36
(
2017
)
1
,
pp. 38-59
Persistent link: https://www.econbiz.de/10011687876
Saved in:
2
"We" are more likely to endorse than "I" : the effects of self-construal and brand symbolism on consumers' online brand endorsements
Bernritter, Stefan F.
;
Loermans, Annemijn C.
;
Verlegh, …
- In:
International journal of advertising : the quarterly …
36
(
2017
)
1
,
pp. 107-120
Persistent link: https://www.econbiz.de/10011687898
Saved in:
3
How does attachment style influence the brand attachment : brand trust and brand loyalty chain in adolescents?
Bidmon, Sonja
- In:
International journal of advertising : the quarterly …
36
(
2017
)
1
,
pp. 164-189
Persistent link: https://www.econbiz.de/10011687910
Saved in:
4
Uncovering the power of natural endorsements : a comparison with celebrity-endorsed advertising and product placements
Russell, Cristel Antonia
;
Rasolofoarison, Dina
- In:
International journal of advertising : the quarterly …
36
(
2017
)
5
,
pp. 761-778
Persistent link: https://www.econbiz.de/10011799718
Saved in:
5
Brand-building : finding the touchpoints that count
Hogan, Suzanne
;
Almquist, Eric
;
Glynn, Simon E.
-
2009
Persistent link: https://www.econbiz.de/10003785150
Saved in:
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