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~isPartOf:"Corporate brand and corporate reputation"
~isPartOf:"Scientific Annals of Economics and Business"
~subject:"Brand"
~subject:"Messung"
~type_genre:"Konferenzbeitrag"
~type_genre:"Reprint"
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Corporate brand and corporate reputation
Scientific Annals of Economics and Business
The evolution of brands : from signals of quality to storehouses of trust
6
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
4
Brand management ; Vol. 2
4
Cross-cultural and critical perspectives on brands
4
International journal of advertising : the quarterly review of marketing communications
4
Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
2
Brand management ; Vol. 1
2
Brand management ; Vol. 3
2
Brand, Label, and Product Intelligence : Second International Conference, COBLI 2021
2
International marketing ; Vol. 2
2
Journal of business research : JBR
2
Marketing-mix strategies - product strategy and promotion strategy
2
The journal of brand management : an international journal
2
The journal of consumer marketing
2
Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
1
Brand management ; Vol. 4
1
Corporate Practices: Policies, Methodologies, and Insights in Organizational Management : International Conference on Entrepreneurship and the Economy in an Era of Uncertainty 2023
1
Ethics, social responsibility and sustainability in marketing
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Journal of marketing management : MM
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Research on Islamic Business Concepts : Proceedings of the 12th Global Islamic Marketing Conference, December 2021
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The globalisation of Chinese business : implications for multinational investors
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Attitude and loyalty to two brands of beer of the same producer
Sudzina, František
- In:
Scientific Annals of Economics and Business
64
(
2017
),
pp. 57-69
Persistent link: https://www.econbiz.de/10011866201
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2
Brand-building : finding the touchpoints that count
Hogan, Suzanne
;
Almquist, Eric
;
Glynn, Simon E.
-
2009
Persistent link: https://www.econbiz.de/10003785150
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