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~isPartOf:"Corporate communications : an international journal"
~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~isPartOf:"Journal of information & knowledge management : JIKM"
~isPartOf:"The journal of product & brand management"
~subject:"Markenartikel"
~type_genre:"Article in journal"
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Markenartikel
Social Web
330
Social web
330
Internet marketing
178
Online-Marketing
178
Consumer behaviour
162
Konsumentenverhalten
162
Brand management
111
Markenführung
111
Beziehungsmarketing
75
Relationship marketing
75
Brand image
71
Markenimage
71
Viral marketing
65
Virales Marketing
65
social media
64
Social media
61
Public relations
49
Öffentlichkeitsarbeit
49
Brand
44
Advertising effects
31
Werbewirkung
31
Communication
28
Social network
28
Soziales Netzwerk
28
Facebook
27
Advertising
25
Kommunikation
25
Online retailing
25
Online-Handel
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21
Knowledge management
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Wissensmanagement
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19
Marketingmanagement
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43
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Wallace, Elaine
3
Guzman, Francisco
2
Kennedy, Eric
2
Abuljadail, Mohammad
1
Amelia, Maria Veronica
1
Ansari, Azarnoush
1
Arcand, Manon
1
Augusto, Mário Gomes
1
Barbarossa, Camilla
1
Baudry, Damien
1
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Billore, Aditya
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1
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1
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1
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1
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1
Cooper, Tony
1
De Chernatony, Leslie
1
Decker, Reinhold
1
Dessart, Laurence
1
Dobele, Angela R.
1
Dwivedi, Yogesh Kumar
1
Esmark Jones, Carol L.
1
Flaswinkel, Anne Mareike
1
Foreman, Jeffrey
1
Graves, Christopher
1
Ha, Louisa
1
Halaszovich, Tilo F.
1
Hatzithomas, Leonidas
1
Herter, Márcia Maurer
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Hollebeek, Linda D.
1
Huang, Travis K.
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Hughes, Mine Üçok
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Hung, Yu-Chen
1
Kaufmann, Hans Rüdiger
1
Khan, Jashim
1
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1
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Corporate communications : an international journal
International journal of internet marketing and advertising : IJIMA
Journal of information & knowledge management : JIKM
The journal of product & brand management
Journal of business research : JBR
29
The journal of brand management : an international journal
27
Journal of retailing and consumer services
19
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
12
International journal of advertising : the quarterly review of marketing communications
7
Journal of marketing management : JMM ; journal of the Academy of Marketing
7
Journal of promotion management : innovations in planning and applied research
7
Marketing intelligence & planning
7
Psychology & marketing
7
International journal of advertising : the review of marketing communications
6
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
6
Journal of fashion marketing and management
6
Journal of marketing communications
6
Technological forecasting & social change : an international journal
6
Business horizons
5
International journal of electronic marketing and retailing : IJEMR
5
Journal of internet commerce
5
Journal of marketing
5
Journal of strategic marketing
5
Global business review
4
Journal of global marketing
4
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
4
Tourism management : research, policies, practice
4
Asia Pacific journal of marketing and logistics
3
Cogent business & management
3
European journal of marketing
3
European journal of marketing : EJM
3
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
3
International journal of hospitality management
3
Journal of advertising research
3
Journal of consumer marketing
3
Journal of international consumer marketing
3
Journal of service management
3
Marketing theory
3
Corporate reputation review : an international journal
2
European Sport management quarterly : ESMQ
2
Future Business Journal
2
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ECONIS (ZBW)
43
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43
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date (oldest first)
1
The impact of brand perceptions on the post-to-purchase journey : a family branding perspective
Pink, Caitlin
;
Wilkie, Dean C. H.
;
Graves, Christopher
- In:
The journal of product & brand management
32
(
2023
)
5
,
pp. 737-751
Persistent link: https://www.econbiz.de/10014315441
Saved in:
2
My brand, my self(ie) - why consumers portray themselves in brand-selfies
Flaswinkel, Anne Mareike
;
Rump, Markus
;
Decker, Reinhold
- In:
International journal of internet marketing and …
18
(
2023
)
2/3
,
pp. 310-334
Persistent link: https://www.econbiz.de/10014318347
Saved in:
3
Does crowdsourcing necessarily lead to brand engagement? : the role of crowdsourcing cues and relationship norms on customer-brand relationships
Herter, Márcia Maurer
;
Shuqair, Saleh
;
Pinto, Diego Costa
- In:
The journal of product & brand management
32
(
2023
)
7
,
pp. 988-1004
Persistent link: https://www.econbiz.de/10014334390
Saved in:
4
How does involvement build loyalty towards music-streaming platforms? : a multi-analytical SEM-ANN technique
Theadora, Clarissa
;
Amelia, Maria Veronica
;
Tan, Garry …
- In:
The journal of product & brand management
32
(
2023
)
4
,
pp. 645-660
Persistent link: https://www.econbiz.de/10014281363
Saved in:
5
The impact of social media evolution on practitioner-stakeholder relationships in brand management
Cooper, Tony
;
Stavros, Constantino
;
Dobele, Angela R.
- In:
The journal of product & brand management
32
(
2023
)
8
,
pp. 1173-1190
Persistent link: https://www.econbiz.de/10014485559
Saved in:
6
Brand crowdfunding using followers boosted through gamification affordances : insights from two emerging markets
Nawaz, Muhammad Zahid
;
Nawaz, Shahid
;
Guzman, Francisco
- In:
The journal of product & brand management
32
(
2023
)
8
,
pp. 1355-1373
Persistent link: https://www.econbiz.de/10014485572
Saved in:
7
Social media influencer (SMI) as a human brand : a need fulfillment perspective
Malik, Aaminah Zaman
;
Thapa, Sajani
;
Paswan, Audhesh K.
- In:
The journal of product & brand management
32
(
2023
)
2
,
pp. 173-190
Persistent link: https://www.econbiz.de/10013552950
Saved in:
8
Love the star, love the team? : the spillover effect of athlete sub brand to team brand advocacy in online brand communities
Wong, Amy
;
Hung, Yu-Chen
- In:
The journal of product & brand management
32
(
2023
)
2
,
pp. 343-359
Persistent link: https://www.econbiz.de/10013552964
Saved in:
9
Content posted by Spanish automotive sector brands on YouTube : branded content, insights and environmental commitment
Castelló-Martínez, Araceli
- In:
Corporate communications : an international journal
28
(
2023
)
2
,
pp. 293-310
Persistent link: https://www.econbiz.de/10014288223
Saved in:
10
Do brand relationships on social media motivate young consumers' value co-creation and willingness to pay? : the role of brand love
Wallace, Elaine
;
Torres, Pedro M.
;
Augusto, Mário Gomes
; …
- In:
The journal of product & brand management
31
(
2022
)
2
,
pp. 189-205
Persistent link: https://www.econbiz.de/10013164305
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