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~isPartOf:"Corporate governance : international journal of business in society"
~isPartOf:"Journal of international consumer marketing"
~subject:"Markenführung"
~subject:"Markenimage"
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Markenführung
Markenimage
Fashion
11
Mode
11
Consumer behaviour
6
Konsumentenverhalten
6
Luxury goods
6
Luxusgüter
6
Brand management
5
Satisfaction
3
Zufriedenheit
3
Australia
2
Australien
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Beziehungsmarketing
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Brand
2
Brand image
2
Corporate Social Responsibility
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Corporate social responsibility
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Markenartikel
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Nachhaltigkeit
2
Relationship marketing
2
Social Marketing
2
Social marketing
2
Social status
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Sozialer Status
2
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fashion
2
(un)veiling
1
Advertising
1
Advertising effects
1
Bekleidungsindustrie
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Bibliometrics
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Bibliometrie
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Brand extension
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Brand loyalty
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Branded content
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China
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Al-Mutawa, Fajer Saleh
1
AlJuma, Doha Husain Makki
1
Almutawaa, Doha Saleh
1
Castillo-Abdul, Bárbara
1
Cheong, Edith
1
Civila, Sabina
1
Cuesta-Valiño, Pedro
1
Gutiérrez-Rodríguez, Pablo
1
Kim, Youn-kyung
1
Koo, Wanmo
1
Núnez-Barriopedro, Estela
1
Phau, Ian
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Pérez-Escoda, Ana
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Corporate governance : international journal of business in society
Journal of international consumer marketing
Journal of fashion marketing and management
52
Journal of retailing and consumer services
24
Journal of business research : JBR
21
Journal of global fashion marketing : JGfM
20
The journal of brand management : an international journal
11
The journal of product & brand management
11
Asia Pacific journal of marketing and logistics
7
Cogent business & management
7
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
7
Psychology & marketing
7
International journal of business and globalisation : IJBG
6
International journal of retail & distribution management
5
International journal of advertising : the review of marketing communications
4
International journal of retail and distribution management
4
Springer eBook Collection
4
SpringerLink / Bücher
4
Sustainable Luxury : An International Perspective
4
The artification of luxury fashion brands : synergies, contaminations, and hybridizations
4
Business history
3
Digital Transformation for Fashion and Luxury Brands : Theory and Practice
3
Fashion Marketing in Emerging Economies Volume I : Brand, Consumer and Sustainability Perspectives
3
International journal of consumer studies
3
International journal of islamic marketing and branding
3
International journal of production economics
3
Journal of Islamic marketing
3
Journal of global marketing
3
Journal of marketing management : MM
3
Journal of promotion management : innovations in planning and applied research
3
Qualitative market research : an international journal
3
Reinventing Fashion Retailing : Digitalising, Gamifying, Entrepreneuring
3
Springer Series in Fashion Business
3
Young consumers : insight and ideas for responsible marketers
3
Asian Academy of Management journal : AAMJ
2
Baltic Journal of Economic Studies
2
Brand research : [an outcome of the second International Conference on Brand Management]
2
Brands : interdisciplinary perspectives
2
Building corporate identity, image and reputation in the digital era
2
Contemporary case studies on fashion production, marketing and operations
2
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ECONIS (ZBW)
5
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5
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1
The impact of socio-cultural structures on (un)veiling western luxury
fashion
brands : perceptions of Kuwaiti Muslim women
Al-Mutawa, Fajer Saleh
;
Almutawaa, Doha Saleh
;
AlJuma, …
- In:
Journal of international consumer marketing
35
(
2023
)
4
,
pp. 367-387
Persistent link: https://www.econbiz.de/10014321488
Saved in:
2
Social media fostering happiness management : three luxury brands case study on Instagram
Castillo-Abdul, Bárbara
;
Pérez-Escoda, Ana
;
Civila, Sabina
- In:
Corporate governance : international journal of …
22
(
2022
)
3
,
pp. 491-505
Persistent link: https://www.econbiz.de/10013369190
Saved in:
3
The role of consumer happiness in brand loyalty : a model of the satisfaction and brand image in
fashion
Cuesta-Valiño, Pedro
;
Gutiérrez-Rodríguez, Pablo
; …
- In:
Corporate governance : international journal of …
22
(
2022
)
3
,
pp. 458-473
Persistent link: https://www.econbiz.de/10013369184
Saved in:
4
Impacts of store environmental cues on store love and loyalty : single-brand apparel retailers
Koo, Wanmo
;
Kim, Youn-kyung
- In:
Journal of international consumer marketing
25
(
2013
)
2
,
pp. 94-106
Persistent link: https://www.econbiz.de/10009737341
Saved in:
5
How young adult consumers evaluate diffusion brands : effects of brand loyalty and status consumption
Phau, Ian
;
Cheong, Edith
- In:
Journal of international consumer marketing
21
(
2009
)
2
,
pp. 109-123
Persistent link: https://www.econbiz.de/10003890723
Saved in:
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