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~isPartOf:"Corporate social irresponsibility : a challenging concept"
~isPartOf:"EBS-Forschung : Schriftenreihe der European Business School, Schloß Reichartshausen"
~isPartOf:"Innen beginnen : von der internen Kommunikation zum Internal Branding"
~isPartOf:"The Oxford handbook of corporate reputation"
~source:"econis"
~type_genre:"Case study"
~type_genre:"Fallstudie"
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Corporate social irresponsibility : a challenging concept
EBS-Forschung : Schriftenreihe der European Business School, Schloß Reichartshausen
Innen beginnen : von der internen Kommunikation zum Internal Branding
The Oxford handbook of corporate reputation
Employer Branding : Arbeitgeber positionieren und präsentieren
9
Strategisches Issues Management : vom erfolgreichen Umgang mit Krisen und Profilierungsthemen ; Konzepte - Implikationen - Best Practices
7
The employer brand : keeping faith with the deal
7
Corporate Reputation Management : wirksame Strategien für den Unternehmenserfolg
4
Harvard business review : HBR
4
Harvard-Business-Manager : das Wissen der Besten
4
Erfolgsfaktor Employer Branding : Mitarbeiter binden und die Gen Y gewinnen
3
Academy of Management journal : AMJ
2
Best practice der Markenführung
2
Building corporate identity, image and reputation in the digital era
2
Corporate brand and corporate reputation
2
Corporate reputation review : an international journal
2
Handbuch Unternehmenskommunikation
2
Journal of marketing management : MM
2
Meffert-Marketing-Edition
2
Organizational reputation in the public sector
2
Public relations case studies : Fallbeispiele aus der Praxis
2
Swarm Branding : Markenführung im Zeitalter von Web 2.0
2
Administrative science quarterly : ASQ ; dedicated to advancing the understanding of administration through empirical investigation and theoretical analysis
1
Asian Academy of Management journal : AAMJ
1
Auditing : a journal of practice & theory
1
Auf dem Weg zur Arbeit 4.0 : Innovationen in HR
1
Australasian marketing journal
1
Business and sustainability : concepts, strategies and changes
1
California management review
1
Cases on management and organizational behavior in an Arab context
1
Contemplating corporate marketing, identity and communication
1
Contemporary perspectives on corporate marketing : contemplating corporate branding, marketing and communications in the twenty-first century
1
Contributions to management science
1
Corporate communications : an international journal
1
Corporate social responsibility in the global business world
1
Cross-cultural and critical perspectives on brands
1
Discourse, identities and genres in corporate communication : sponsorship, advertising and organizational communication
1
Doing business in ASEAN markets : leadership challenges and governance solutions across asian borders
1
Enterprise & society : the international journal of business history
1
Erfolgsfaktor Kundenzufriedenheit : Handbuch für Strategie und Umsetzung
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ECONIS (ZBW)
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1
A framework for reputation management over the course of evolving controversies
Elsbach, Kimberly D.
- In:
The Oxford handbook of corporate reputation
,
(pp. 466-485)
.
2012
Persistent link: https://www.econbiz.de/10009573858
Saved in:
2
Managing corporate reputation through corporate branding
Schultz, Majken
;
Hatch, Mary Jo
;
Adams, Nick
- In:
The Oxford handbook of corporate reputation
,
(pp. 420-445)
.
2012
Persistent link: https://www.econbiz.de/10009573860
Saved in:
3
How reputation regulates regulators : illustrations from the regulation of retail finance
Gilad, Sharon
;
Yogev, Tamar
- In:
The Oxford handbook of corporate reputation
,
(pp. 320-340)
.
2012
Persistent link: https://www.econbiz.de/10009573869
Saved in:
4
Industry self-regulation as a solution to the reputation commons problem : the case of the New York Clearing House Association
Yue, Lori Qingyuan
;
Ingram, Paul L.
- In:
The Oxford handbook of corporate reputation
,
(pp. 278-296)
.
2012
Persistent link: https://www.econbiz.de/10009573871
Saved in:
5
Reconstructing stakeholder relationships using "corporate social responsibility" as a response strategy to cases of corporate responsibility : the case of the 2010 BP spill in the...
Diers, Audra R.
- In:
Corporate social irresponsibility : a challenging concept
,
(pp. 175-204)
.
2012
Persistent link: https://www.econbiz.de/10009732417
Saved in:
6
Wording als Instrument des Internal Branding : am Beispiel PRISMA-Kreditversicherung
Krobath, Karin
;
Schabauer, Melitta
- In:
Innen beginnen : von der internen Kommunikation zum …
,
(pp. 99-115)
.
2010
Persistent link: https://www.econbiz.de/10003898136
Saved in:
7
Internal Branding und Intranets
Schillerwein, Stephan
- In:
Innen beginnen : von der internen Kommunikation zum …
,
(pp. 133-148)
.
2010
Persistent link: https://www.econbiz.de/10003898138
Saved in:
8
Atlas Copco : Employer Branding als schwedischer Konzern von China bis in die USA
Keuschnig, Daniela
- In:
Innen beginnen : von der internen Kommunikation zum …
,
(pp. 209-219)
.
2010
Persistent link: https://www.econbiz.de/10003898144
Saved in:
9
Art experience and human resources' perception
Sumpf, Denise
-
2005
-
1. Aufl.
Persistent link: https://www.econbiz.de/10002626929
Saved in:
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