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~isPartOf:"Cracking the code : leveraging consumer psychology to drive profitability"
~isPartOf:"International journal of management reviews : IJMR"
~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
~language:"eng"
~subject:"Empirical method"
~subject:"Messung"
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Cracking the code : leveraging consumer psychology to drive profitability
International journal of management reviews : IJMR
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
Journal of business research : JBR
6
Journal of marketing research : JMR
6
Journal of advertising : official publication of the American Academy of Advertising
4
Journal of targeting, measurement and analysis for marketing
4
Australasian marketing journal
3
Journal of retailing
3
Marketing letters : a journal of research in marketing
3
Measurement and research methods in international marketing
3
Advances in international marketing
2
Der Markt : international journal of marketing
2
Die Betriebswirtschaft : DBW
2
European journal of marketing : EJM
2
Fundamentals of marketing research ; Vol. 1
2
International journal of market research : JMRS ; the journal of the Market Research Society
2
Marketing : ZFP ; journal of research and management
2
Argumenta oeconomica
1
Asia Pacific journal of marketing and logistics
1
Central European business review : CEBR
1
Cogent business & management
1
Conjoint measurement : methods and applications
1
Conjoint measurement : methods and applications ; with 91 tables
1
Emerald insight
1
Empirie und Betriebswirtschaft : Entwicklungen und Perspektiven
1
European journal of marketing
1
European journal of operational research : EJOR
1
European research studies
1
Financial stability notes
1
Foundations and trends in marketing : FTMKT
1
Fundamentals of marketing research ; Vol. 2
1
GITAM journal of management : a quarterly publication of GITAM Institute of Management
1
GfK marketing intelligence review : Marketingforschung für die Praxis
1
International journal of advertising : the review of marketing communications
1
International journal of consumer studies
1
International journal of logistics : research and applications
1
International journal of management and decision making : IJMDM
1
International journal of market research
1
International marketing review
1
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1
Power-base research in marketing channels : a narrative review
Hopkinson, Gillian C.
;
Blois, Keith J.
- In:
International journal of management reviews : IJMR
16
(
2014
)
2
,
pp. 131-149
Persistent link: https://www.econbiz.de/10010380690
Saved in:
2
Measuring consumer preferences using conjoint poker
Toubia, Olivier
;
Jong, Martijn G. de
;
Stieger, Daniel
; …
- In:
Marketing science : the marketing journal of the …
31
(
2012
)
1
,
pp. 138-156
Persistent link: https://www.econbiz.de/10009511624
Saved in:
3
Improving the predictive power of consumer research by measuring naturally occurring judgments
Cronley, Maria L.
;
Kardes, Frank R.
;
Powell Mantel, Susan
; …
- In:
Cracking the code : leveraging consumer psychology to …
,
(pp. 219-237)
.
2012
Persistent link: https://www.econbiz.de/10009349521
Saved in:
4
Data selection and procurement
Mela, Carl F.
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
6
,
pp. 965-976
Persistent link: https://www.econbiz.de/10009427808
Saved in:
5
Descriptive, structural, and experimental empirical methods in marketing research
Reiss, Peter C.
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
6
,
pp. 950-964
Persistent link: https://www.econbiz.de/10009427809
Saved in:
6
Revisiting the workshop on quantitative marketing and structural econometrics
Gordon, Brett R.
;
Thomadsen, Raphael
;
Bradlow, Eric T.
; …
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
6
,
pp. 945-949
Persistent link: https://www.econbiz.de/10009427842
Saved in:
7
BRAN*EQT : a multicategory brand equity model and its application at Allstate
Shankar, Venkatesh
;
Azar, Pablo
;
Fuller, Matthew
- In:
Marketing science : the marketing journal of the …
27
(
2008
)
4
,
pp. 567-584
Persistent link: https://www.econbiz.de/10003765808
Saved in:
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