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~isPartOf:"Creating and managing superior customer value"
~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~isPartOf:"Service business"
~source:"econis"
~subject:"Beziehungsmarketing"
~subject:"Consumer behaviour"
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Search: subject_exact:"Customer value"
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Beziehungsmarketing
Consumer behaviour
Customer value
36
Kundenwert
36
Relationship marketing
20
Konsumentenverhalten
7
Betriebliche Wertschöpfung
6
Customer satisfaction
6
Kundenzufriedenheit
6
Value creation
6
Customer integration
5
Kundenintegration
5
B-to-B-Marketing
4
Business-to-business marketing
4
Customer lifetime value
4
Dienstleistungsqualität
4
Service quality
4
Business network
3
Customer participation
3
Online retailing
3
Online-Handel
3
Theorie
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Theory
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Unternehmensnetzwerk
3
Brand management
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Financial services
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Finanzdienstleistung
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Markenführung
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Marketing management
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Marketingmanagement
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Social Web
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Social web
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Taiwan
2
Value co-creation
2
Viral marketing
2
Virales Marketing
2
2005-2005
1
Adverse and nonlinear financial effects
1
Anlageberatung
1
Auftragsfertigung
1
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Le Nguyen Hau
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Creating and managing superior customer value
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Service business
Journal of business research : JBR
62
Industrial marketing management : the international journal for industrial and high-tech firms
52
Journal of retailing and consumer services
42
International journal of hospitality management
23
SpringerLink / Bücher
19
Journal of the Academy of Marketing Science
17
Journal of strategic marketing
15
Handbook of research on customer equity in marketing
14
Journal of marketing
14
Journal of service research : JSR
14
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
14
The journal of business & industrial marketing
14
The journal of services marketing
14
The service industries journal
14
Gabler Edition Wissenschaft
13
Journal of creating value
13
The journal of product & brand management
13
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
12
Journal of service management
12
International journal of contemporary hospitality management
11
Journal of marketing research : JMR
11
Tourism management : research, policies, practice
10
Business horizons
9
Cogent business & management
9
Technological forecasting & social change : an international journal
9
Journal of marketing management : MM
8
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
8
Management science : journal of the Institute for Operations Research and the Management Sciences
8
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
8
European management journal
7
International journal of electronic customer relationship management : IJECRM
7
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
7
Journal of marketing analytics : JMA
7
Management decision : MD
7
Marketing theory
7
Springer eBook Collection / Business and Economics
7
The TQM journal : the international review of organizational improvement
7
European journal of marketing : EJM
6
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ECONIS (ZBW)
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1
Company websites and mobile apps versus social media : which service experience creates more customer value for online travel agencies?
Chen, Ja-Shen
;
Kamalanon, Piyanoot
;
Janupiboon, Thanyamai P.
- In:
Service business
16
(
2022
)
4
,
pp. 1081-1110
Persistent link: https://www.econbiz.de/10013459534
Saved in:
2
Customer base analysis with recurrent neural networks
Valendin, Jan
;
Reutterer, Thomas
;
Platzer, Michael
; …
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
4
,
pp. 988-1018
Persistent link: https://www.econbiz.de/10013471030
Saved in:
3
The complex firm financial effects of customer satisfaction improvements
Guenther, Miriam
;
Guenther, Peter
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
3
,
pp. 639-662
Persistent link: https://www.econbiz.de/10012939493
Saved in:
4
Transforming customer brand engagement to co-creation value through participation energy and effort
Mai Thi My‑Quyen
;
Le Nguyen Hau
- In:
Service business
15
(
2021
)
3
,
pp. 493-514
Persistent link: https://www.econbiz.de/10012620105
Saved in:
5
Motivation triggers for customer participation in value co-creation
Palma, Freida C.
;
Trimi, Silvana
;
Hong, Soon Goo
- In:
Service business
13
(
2019
)
3
,
pp. 557-580
Persistent link: https://www.econbiz.de/10012124370
Saved in:
6
Creating a commercially compelling smart service encounter
Huang, Tseng-Lung
- In:
Service business
12
(
2018
)
2
,
pp. 357-377
Persistent link: https://www.econbiz.de/10011915069
Saved in:
7
The effects of perceived value on loyalty : the moderating effect of market orientation adoption
Polo Peña, Ana Isabel
;
Frías Jamilena, Dolores María
; …
- In:
Service business
11
(
2017
)
1
,
pp. 93-116
Persistent link: https://www.econbiz.de/10011722452
Saved in:
8
Reward-scrounging in customer referral programs
Meyners, Jannik
;
Barrot, Christian
;
Becker, Jan U.
; …
- In:
International journal of research in marketing : IJRM ; …
34
(
2017
)
2
,
pp. 382-398
Persistent link: https://www.econbiz.de/10011734866
Saved in:
9
Critical success factors in relationship management for services outsourcing
Rhodes, Joan
;
Lok, Peter
;
Loh, Wilson
;
Cheng, Vincent
- In:
Service business
10
(
2016
)
1
,
pp. 59-86
Persistent link: https://www.econbiz.de/10011722157
Saved in:
10
The effect of consumer values on the brand position of green restaurants by means-end chain and laddering interviews
Jeng, Mei-Yuan
;
Yeh, Tsu-Ming
- In:
Service business
10
(
2016
)
1
,
pp. 223-238
Persistent link: https://www.econbiz.de/10011722235
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