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~isPartOf:"Creative and Knowledge Society"
~isPartOf:"ERIM Ph. D. series research in management / Erasmus Institute of Management"
~isPartOf:"Fontys Venlo - publication of applied sciences"
~isPartOf:"Journal of management research"
~isPartOf:"Organizational research methods : ORM"
~subject:"Neurowissenschaften"
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Search: subject_exact:"Neuromarketing"
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Neurowissenschaften
Neuromarketing
11
Consumer behaviour
6
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Neuroscience
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Emotion
3
Neuroeconomics
3
Neuroökonomie
3
neuromarketing
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consumer neuroscience
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multivariate pattern analysis
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neuroscience
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Creative and Knowledge Society
ERIM Ph. D. series research in management / Erasmus Institute of Management
Fontys Venlo - publication of applied sciences
Journal of management research
Organizational research methods : ORM
Journal of business research : JBR
6
Wie Marken wirken : Impulse aus der Neuroökonomie für die Markenführung
5
Journal of marketing research : JMR
4
Psychology & marketing
4
The journal of product & brand management
3
Biometrics and neuroscience research in business and management : advances and applications
2
Dresden Discussion Paper Series in Economics
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Innovatives Markenmanagement
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of advertising research
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Journal of retailing and consumer services
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Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
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Neuromarketing : Erkenntnisse der Hirnforschung für Markenführung, Werbung und Verkauf
2
Springer Gabler Research
2
The journal of brand management : an international journal
2
Academic journal of economic studies
1
Acta scientiarum polonorum / Oeconomia : czasopismo naukowe założone w 2001 roku przez polskie uczelnie rolnicze
1
Adoption of innovation : balancing internal and external stakeholders in the marketing of innovation
1
Advances in business strategy and competitive advantage (ABSCA) book series
1
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
1
Analyzing the strategic role of neuromarketing and consumer neuroscience
1
Angewandte Medienforschung : Schriftenreihe für die Kommunikationswissenschaft
1
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
Cuadernos de administración : quarterly publication of Facultad de Ciencias de la Administración, Universidad del Valle
1
Darwin meets Business : evolutionäre und bionische Lösungen für die Wirtschaft
1
Decision
1
Der Markt : international journal of marketing
1
Die neue Macht des Marketing : wie Sie Ihr Unternehmen mit Emotion, Innovation und Präzision profilieren
1
Economics, management and financial markets
1
Enhancing knowledge development in marketing ; Vol. 21
1
Erfurter Hefte zum angewandten Marketing
1
European journal of marketing
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European research on management and business economics
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European research studies
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Global innovation science handbook
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Global marketing strategies for the promotion of luxury goods
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Handbook of developments in consumer behaviour
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ECONIS (ZBW)
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1
Decoding the consumer's brain : neural representations of consumer experience
Chan, Hang-Yee
-
2019
Persistent link: https://www.econbiz.de/10012203504
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2
An introductory guide to organizational neuroscience
Murray, Micah M.
;
Antonakis, John
- In:
Organizational research methods : ORM
22
(
2019
)
1
,
pp. 6-16
Persistent link: https://www.econbiz.de/10012005360
Saved in:
3
Consumer neuroscience : past, present, and future
Karmarkar, Uma R.
;
Plassmann, Hilke
- In:
Organizational research methods : ORM
22
(
2019
)
1
,
pp. 174-195
Persistent link: https://www.econbiz.de/10012005389
Saved in:
4
The contributions of neuromarketing in marketing research
Hammou, Khalid Ait
;
Galib, Md Hasan
;
Melloul, Jihane
- In:
Journal of management research
5
(
2013
)
4
,
pp. 20-33
Persistent link: https://www.econbiz.de/10010206092
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