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~isPartOf:"Creative and Knowledge Society"
~isPartOf:"ERIM Ph. D. series research in management / Erasmus Institute of Management"
~isPartOf:"Fontys Venlo - publication of applied sciences"
~isPartOf:"Journal of management research"
~isPartOf:"Research"
~subject:"Neuromarketing"
~subject:"Neurowissenschaften"
~subject:"Psychology of advertising"
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Neuromarketing
Neurowissenschaften
Psychology of advertising
Consumer behaviour
6
Konsumentenverhalten
6
Verbraucherverhalten
4
Emotion
3
Advertising effects
2
Brand management
2
Markenführung
2
Markenpolitik
2
Neuroscience
2
Werbewirkung
2
multivariate pattern analysis
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1
Berlin
1
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Creative Marketing Research
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Ladengeschäft
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1
Market research
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Chan, Hang-Yee
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Eijlers, Esther
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Galib, Md Hasan
1
Gernsheimer, Oliver
1
Giraldi, Janaina de Moura Engracia
1
Hammou, Khalid Ait
1
Jäger, Clemens
1
Jäger, Clemens C.
1
Macit, Koc
1
Maia, Ozdemir
1
Melloul, Jihane
1
Müller, Robert Caspar
1
Oliveira, Jorge Henrique Caldeira de
1
Pommerening, Marco
1
Pozharliev, Rumen Ivaylov
1
Raab, Gerhard
1
Rozan Fortunato, Vitor Costa
1
Schindler, Maik
1
Schulz, Jürgen
1
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1
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Springer Fachmedien Wiesbaden
2
Wissenschaftliche Konferenz Eventforschung <9., 2017, Chemnitz>
1
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Creative and Knowledge Society
ERIM Ph. D. series research in management / Erasmus Institute of Management
Fontys Venlo - publication of applied sciences
Journal of management research
Research
SpringerLink / Bücher
18
Neuromarketing : Erkenntnisse der Hirnforschung für Markenführung, Werbung und Verkauf
16
Journal of consumer behaviour : an international research review
14
Springer eBook Collection
12
Wie Marken wirken : Impulse aus der Neuroökonomie für die Markenführung
10
Journal of business research : JBR
9
Journal of Consumer Marketing
8
Analyzing the strategic role of neuromarketing and consumer neuroscience
7
Psychology & marketing
7
Journal of advertising research
6
Journal of consumer behaviour
6
Journal of retailing and consumer services
6
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
4
Biometrics and neuroscience research in business and management : advances and applications
4
Developing relationships, personalization, and data herald in marketing 5.0
4
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
4
Journal of marketing research : JMR
4
Marketing mit allen Sinnen : Chancen der multisensualen Kundenkommunikation
4
Faculty & research / Insead : working paper series
3
Journal of Product & Brand Management
3
Journal of economic psychology : research in economic psychology and behavioral economics
3
Journal of marketing management : MM
3
Marketing theory
3
NeuroPsychoEconomics
3
Organizational research methods : ORM
3
The journal of brand management : an international journal
3
The journal of product & brand management
3
Angewandte Medienforschung : Schriftenreihe für die Kommunikationswissenschaft
2
Asia Pacific journal of marketing and logistics
2
Cogent business & management
2
Das Wirtschaftsstudium : wisu ; Zeitschrift für Ausbildung, Prüfung, Berufseinstieg und Fortbildung
2
Dresden Discussion Paper Series in Economics
2
Ilmenauer Schriften zur Betriebswirtschaftslehre
2
Innovatives Markenmanagement
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
International journal of technology marketing : IJTMkt
2
Journal of business ethics : JOBE
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ECONIS (ZBW)
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1
Emotional experience and advertising effectiveness : on the use of EEG in marketing
Eijlers, Esther
-
2020
Persistent link: https://www.econbiz.de/10012203501
Saved in:
2
Decoding the consumer's brain : neural representations of consumer experience
Chan, Hang-Yee
-
2019
Persistent link: https://www.econbiz.de/10012203504
Saved in:
3
Social neuromarketing : the role of social context in measuring advertising effectiveness
Pozharliev, Rumen Ivaylov
-
2017
Persistent link: https://www.econbiz.de/10011634723
Saved in:
4
Konsumentenbilder als produktive Fiktionen : eine theoretische und ethnographische Untersuchung
Müller, Robert Caspar
-
2019
Persistent link: https://www.econbiz.de/10012030300
Saved in:
5
Events und Marke : Stand und Perspektiven der Eventforschung
Zanger, Cornelia
(
ed.
)
-
Wissenschaftliche Konferenz Eventforschung <9., 2017, …
-
2018
Persistent link: https://www.econbiz.de/10011894193
Saved in:
6
Neuromarketing am Point of Sale : Analyse der Möglichkeiten, Wirkungen und Grenzen der Beeinflussung des Konsumenten im Einzelhandel
Pommerening, Marco
-
2015
Persistent link: https://www.econbiz.de/10014009976
Saved in:
7
A review of studies on neuromarketing : practical results, techniques, contributions and limitations
Rozan Fortunato, Vitor Costa
;
Giraldi, Janaina de Moura …
- In:
Journal of management research
6
(
2014
)
2
,
pp. 201-220
Persistent link: https://www.econbiz.de/10010430611
Saved in:
8
Analyse der Kultur als Determinante des Neuromarketings
Jäger, Clemens C.
;
Simsek, Kadriye
-
2013
Persistent link: https://www.econbiz.de/10009721070
Saved in:
9
The contributions of neuromarketing in marketing research
Hammou, Khalid Ait
;
Galib, Md Hasan
;
Melloul, Jihane
- In:
Journal of management research
5
(
2013
)
4
,
pp. 20-33
Persistent link: https://www.econbiz.de/10010206092
Saved in:
10
Neuromarketing : Grundlagen - Erkenntnisse - Anwendungen
Raab, Gerhard
;
Gernsheimer, Oliver
-
2013
-
3., überarb. und aktual. Aufl.
Persistent link: https://www.econbiz.de/10014006838
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