Analyse der Kultur als Determinante des Neuromarketings
Clemens C. Jäger; Kadriye Simsek
| Year of publication: |
2013
|
|---|---|
| Authors: | Jäger, Clemens C. ; Simsek, Kadriye |
| Publisher: |
Aachen : Shaker-Verl. |
| Subject: | Neuromarketing | Marketingmanagement | Marketing management | Konsumentenverhalten | Consumer behaviour | Emotion | Kultursoziologie | Cultural sociology | Verbraucherverhalten | Kulturelle Identität |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XL, 122 S. Ill., graph. Darst. 210 mm x 148 mm, 240 g |
|---|---|
| Series: | Fontys Venlo - publication of applied sciences. - Aachen : Shaker, ISSN 2194-5039, ZDB-ID 2674152-0. - Vol. Bd. 6 |
| Type of publication: | Book / Working Paper |
| Language: | German |
| Notes: | Erscheint: 8. Februar 2013 |
| ISBN: | 978-3-8440-1649-9 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009721070