//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Cross cultural issues in consumer science and consumer psychology : current perspectives and future directions"
~isPartOf:"Journal of business research : JBR"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Interkulturelles Marketing"
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
Cross-cultural marketing
10
Interkulturelles Marketing
10
Consumer behaviour
4
Konsumentenverhalten
4
USA
3
United States
3
Brand image
2
Globalisierung
2
Globalization
2
Markenimage
2
Market research
2
Marktforschung
2
National culture
2
Nationalkultur
2
Arbeitszufriedenheit
1
Bekleidung
1
Bibliometrics
1
Bibliometrie
1
Bulgaria
1
Bulgarien
1
Business ethics
1
Cause-Related Marketing
1
Cause-related marketing
1
Clothing
1
Collectivism
1
Confidence
1
Consumer attitudes
1
Consumer boycott
1
Consumer preferences
1
Cultural identity
1
Czech Republic
1
Designation of origin
1
Herkunftsbezeichnung
1
India
1
Indien
1
Individualism
1
Individualismus
1
Institutional economics
1
Institutionenökonomik
1
Job satisfaction
1
more ...
less ...
Type of publication
All
Article
10
Type of publication (narrower categories)
All
Aufsatz im Buch
6
Book section
6
Article in journal
4
Aufsatz in Zeitschrift
4
Language
All
English
10
Author
All
Herk, Hester van
2
Badrinarayanan, Vishag
1
Becerra, Enrique P.
1
Edwards, Steven M.
1
Fischer, Ronald
1
Gürhan-Canli, Zeynep
1
Hayran, Ceren
1
Kim, Chung-hyun
1
Koonmee, Kalayanee
1
Kuber, Gayatri
1
La Ferle, Carrie
1
Lee, Dong-jin
1
Marta, Janet K. M.
1
Millan, Elena
1
Pelsmacker, Patrick de
1
Riefler, Petra
1
Sarial-Abi, Gülen
1
Singhapakdi, Anusorn
1
Sirgy, M. Joseph
1
Torelli, Carlos J.
1
Viswanathan, Madhu
1
Wright, Len Tiu
1
Zeugner-Roth, Katharina Petra
1
more ...
less ...
Published in...
All
Cross cultural issues in consumer science and consumer psychology : current perspectives and future directions
Journal of business research : JBR
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
7
Handbook of research on ethnic and intra-cultural marketing
7
SpringerLink / Bücher
7
Cultural marketing and metaverse for consumer engagements
5
Premier reference source
5
Transcultural marketing for incremental and radical innovation
5
Handbook of research on effective marketing in contemporary globalism
4
Psychology & marketing
4
Management for Professionals
3
BestMasters
2
Consumption culture in Europe : insight into the beverage industry
2
Forschungsgruppe Konsum und Verhalten
2
Handbook on cross-cultural marketing
2
Interaktives Marketing
2
Journal of advertising : official publication of the American Academy of Advertising
2
Journal of international consumer marketing
2
Management for professionals
2
Research
2
Advances in intelligent systems and computing : AISC
1
Advertising and consumer psychology
1
Betriebswirtschaftliche Forschung und Praxis : BFuP
1
Business models and ICT technologies for the fashion supply chain : proceedings of IT4Fashion 2016
1
Conference proceedings trends in business communication 2016
1
Deep knowledge of B2B relationships within and across borders
1
Developments in Marketing Science: Proceedings of the Academy of Marketing Science
1
Developments in marketing science: proceedings of the Academy of Marketing Science
1
ERIM Ph. D. series research in management / Erasmus Institute of Management
1
ERIM report series research in management
1
Enterprise & society : the international journal of business history
1
Foundations and trends in marketing : FTMKT
1
Frontiers of culture and psychology
1
Global advertising practice in a borderless world
1
Hamburger Schriften zur Marketingforschung
1
Handbook of research on consumerism in business and marketing : concepts and practices
1
Innovation roads
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of nonprofit and voluntary sector marketing
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
more ...
less ...
Source
All
ECONIS (ZBW)
10
Showing
1
-
10
of
10
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Advancing our understanding of cross-cultural issues in consumer science and consumer psychology
Herk, Hester van
;
Torelli, Carlos J.
- In:
Cross cultural issues in consumer science and consumer …
,
(pp. 1-6)
.
2017
Persistent link: https://www.econbiz.de/10011749707
Saved in:
2
Positive and negative sentiments towards other nations
Riefler, Petra
- In:
Cross cultural issues in consumer science and consumer …
,
(pp. 89-109)
.
2017
Persistent link: https://www.econbiz.de/10011749724
Saved in:
3
Country-origin effects
Zeugner-Roth, Katharina Petra
- In:
Cross cultural issues in consumer science and consumer …
,
(pp. 111-128)
.
2017
Persistent link: https://www.econbiz.de/10011749733
Saved in:
4
Culture and branding
Gürhan-Canli, Zeynep
;
Hayran, Ceren
;
Sarial-Abi, Gülen
- In:
Cross cultural issues in consumer science and consumer …
,
(pp. 129-147)
.
2017
Persistent link: https://www.econbiz.de/10011749734
Saved in:
5
Subsistence marktplaces at the confluence of culture, poverty, and low literacy: materially poor but relationally rich?
Viswanathan, Madhu
- In:
Cross cultural issues in consumer science and consumer …
,
(pp. 149-168)
.
2017
Persistent link: https://www.econbiz.de/10011749737
Saved in:
6
Multilevel cultural issues
Herk, Hester van
;
Fischer, Ronald
- In:
Cross cultural issues in consumer science and consumer …
,
(pp. 191-211)
.
2017
Persistent link: https://www.econbiz.de/10011749740
Saved in:
7
Clothing consumption in two recent EU member states : a cross-cultural study
Millan, Elena
;
Pelsmacker, Patrick de
;
Wright, Len Tiu
- In:
Journal of business research : JBR
66
(
2013
)
8
,
pp. 975-982
Persistent link: https://www.econbiz.de/10009755386
Saved in:
8
Perceptions about ethics institutionalization and quality of work life: Thai versus American marketing managers
Marta, Janet K. M.
;
Singhapakdi, Anusorn
;
Lee, Dong-jin
; …
- In:
Journal of business research : JBR
66
(
2013
)
3
,
pp. 381-389
Persistent link: https://www.econbiz.de/10009720247
Saved in:
9
Factors impacting responses to cause-related marketing in India and the United States : novelty, altruistic motives, and company origin
La Ferle, Carrie
;
Kuber, Gayatri
;
Edwards, Steven M.
- In:
Journal of business research : JBR
66
(
2013
)
3
,
pp. 364-373
Persistent link: https://www.econbiz.de/10009720287
Saved in:
10
Influence of thinking tendencies on online transaction of hybrid retailers
Becerra, Enrique P.
;
Badrinarayanan, Vishag
;
Kim, Chung-hyun
- In:
Journal of business research : JBR
66
(
2013
)
3
,
pp. 336-344
Persistent link: https://www.econbiz.de/10009720294
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->