//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Cross cultural issues in consumer science and consumer psychology : current perspectives and future directions"
~isPartOf:"Management for professionals"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Interkulturelles Marketing"
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
Cross-cultural marketing
8
Interkulturelles Marketing
8
Consumer behaviour
2
Globalisierung
2
Globalization
2
International marketing
2
Internationales Marketing
2
Konsumentenverhalten
2
Market research
2
Marktforschung
2
National culture
2
Nationalkultur
2
BRICS countries
1
BRICS-Staaten
1
Bibliometrics
1
Bibliometrie
1
Brand image
1
Brand management
1
Brasilien
1
Brazil
1
China
1
Collectivism
1
Consumer boycott
1
Consumer preferences
1
Cultural identity
1
Designation of origin
1
Emerging economies
1
Herkunftsbezeichnung
1
India
1
Indien
1
Individualism
1
Individualismus
1
Islam
1
Kollektivismus
1
Konsumentenboykott
1
Konsumentenpräferenzen
1
Kulturelle Identität
1
Markenführung
1
Markenimage
1
Marketing
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
6
Book / Working Paper
2
Type of publication (narrower categories)
All
Aufsatz im Buch
6
Book section
6
Language
All
English
8
Author
All
Herk, Hester van
2
Fischer, Ronald
1
Gürhan-Canli, Zeynep
1
Hayran, Ceren
1
Nestorović, Čedomir
1
Riefler, Petra
1
Sarial-Abi, Gülen
1
Schaffmeister, Niklas
1
Torelli, Carlos J.
1
Viswanathan, Madhu
1
Zeugner-Roth, Katharina Petra
1
more ...
less ...
Institution
All
Springer International Publishing
1
Published in...
All
Cross cultural issues in consumer science and consumer psychology : current perspectives and future directions
Management for professionals
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
7
Handbook of research on ethnic and intra-cultural marketing
7
SpringerLink / Bücher
7
Cultural marketing and metaverse for consumer engagements
5
Premier reference source
5
Transcultural marketing for incremental and radical innovation
5
Handbook of research on effective marketing in contemporary globalism
4
Journal of business research : JBR
4
Psychology & marketing
4
Management for Professionals
3
BestMasters
2
Consumption culture in Europe : insight into the beverage industry
2
Forschungsgruppe Konsum und Verhalten
2
Handbook on cross-cultural marketing
2
Interaktives Marketing
2
Journal of advertising : official publication of the American Academy of Advertising
2
Journal of international consumer marketing
2
Research
2
Advances in intelligent systems and computing : AISC
1
Advertising and consumer psychology
1
Betriebswirtschaftliche Forschung und Praxis : BFuP
1
Business models and ICT technologies for the fashion supply chain : proceedings of IT4Fashion 2016
1
Conference proceedings trends in business communication 2016
1
Deep knowledge of B2B relationships within and across borders
1
Developments in Marketing Science: Proceedings of the Academy of Marketing Science
1
Developments in marketing science: proceedings of the Academy of Marketing Science
1
ERIM Ph. D. series research in management / Erasmus Institute of Management
1
ERIM report series research in management
1
Enterprise & society : the international journal of business history
1
Foundations and trends in marketing : FTMKT
1
Frontiers of culture and psychology
1
Global advertising practice in a borderless world
1
Hamburger Schriften zur Marketingforschung
1
Handbook of research on consumerism in business and marketing : concepts and practices
1
Innovation roads
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of nonprofit and voluntary sector marketing
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
more ...
less ...
Source
All
ECONIS (ZBW)
8
Showing
1
-
8
of
8
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Advancing our understanding of cross-cultural issues in consumer science and consumer psychology
Herk, Hester van
;
Torelli, Carlos J.
- In:
Cross cultural issues in consumer science and consumer …
,
(pp. 1-6)
.
2017
Persistent link: https://www.econbiz.de/10011749707
Saved in:
2
Positive and negative sentiments towards other nations
Riefler, Petra
- In:
Cross cultural issues in consumer science and consumer …
,
(pp. 89-109)
.
2017
Persistent link: https://www.econbiz.de/10011749724
Saved in:
3
Country-origin effects
Zeugner-Roth, Katharina Petra
- In:
Cross cultural issues in consumer science and consumer …
,
(pp. 111-128)
.
2017
Persistent link: https://www.econbiz.de/10011749733
Saved in:
4
Culture and branding
Gürhan-Canli, Zeynep
;
Hayran, Ceren
;
Sarial-Abi, Gülen
- In:
Cross cultural issues in consumer science and consumer …
,
(pp. 129-147)
.
2017
Persistent link: https://www.econbiz.de/10011749734
Saved in:
5
Subsistence marktplaces at the confluence of culture, poverty, and low literacy: materially poor but relationally rich?
Viswanathan, Madhu
- In:
Cross cultural issues in consumer science and consumer …
,
(pp. 149-168)
.
2017
Persistent link: https://www.econbiz.de/10011749737
Saved in:
6
Multilevel cultural issues
Herk, Hester van
;
Fischer, Ronald
- In:
Cross cultural issues in consumer science and consumer …
,
(pp. 191-211)
.
2017
Persistent link: https://www.econbiz.de/10011749740
Saved in:
7
Islamic marketing : understanding the socio-economic, cultural, and politico-legal environment
Nestorović, Čedomir
-
2016
Persistent link: https://www.econbiz.de/10011520774
Saved in:
8
Brand building and marketing in key emerging markets : a practitioner's guide to successful brand growth in China, India, Russia and Brazil
Schaffmeister, Niklas
-
2015
Intro -- Foreword -- Preface -- Endorsements -- Contents -- Part I: New Forces in Global Marketing -- 1: Introduction -- 1.1 Where the Profits Are Made -- 1.2 Global Dimensions of the BRICs´ Rise -- 1.3 Countdown: BRIC Brands to Conquer the World -- References -- 2: The New Paradigm:...
Persistent link: https://www.econbiz.de/10014275769
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->