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~isPartOf:"Cross-cultural and critical perspectives on brands"
~type_genre:"Conference paper"
~type_genre:"Reprint"
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Consumer behaviour
7
Konsumentenverhalten
7
Welt
7
World
7
Brand
4
Markenartikel
4
Brand image
3
Comparison
3
Cultural identity
3
International marketing
3
Internationales Marketing
3
Kulturelle Identität
3
Markenimage
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Vergleich
3
Developing countries
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Economic culture
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Entwicklungsländer
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Globalization
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Multinationales Unternehmen
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Social Web
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1945-2008
1
Brand management
1
Consumer advice
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Development theory
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Economic convergence
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Economics of information
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Entwicklungstheorie
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Ethics
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Ethik
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Ethnologie
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Imperialismus
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Conference paper
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11
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Wilk, Richard R.
2
Arnould, Eric J.
1
Belk, Russell W.
1
Devinney, Timothy Michael
1
Eckhardt, Giana
1
Erdem, Tülin
1
Hewett, Kelly
1
Hollenbeck, Candice R.
1
Holt, Douglas B.
1
Kacen, Jacqueline J.
1
Lee, Julia Anne
1
Luedicke, Marius K.
1
Madden, Thomas Justin
1
Mooij, Marieke K. de
1
Quelch, John A.
1
Roth, Martin S.
1
Swait, Joffre
1
Taylor, Earl L.
1
Valenzuela, Ana
1
Witkowski, Terrence H.
1
Zinkhan, George M.
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Cross-cultural and critical perspectives on brands
An Elgar reference collection
122
The international library of critical writings in economics
84
Peace economics, peace science and public policy
23
Critical perspectives on the global trading system and the WTO
21
Economic approaches to law
21
Development and underdevelopment : the political economy of global inequality
20
An Elgar research collection
19
The early years of the International Accounting Standards Committee
17
Globalizing religions
16
Energy reports
14
International journal of economics and financial issues : IJEFI
14
Journal of monetary economics
14
The American economic review
14
Economic dynamics and sustainable development ; Part 1
13
Ideologies of globalism
13
Macromarketing - a global focus ; Vol. 3
13
Telecommunications policy : the international journal of digital economy, data sciences and new media
12
The globalization of the world economy
12
Critical concepts in the social sciences
11
Globalizing communications
11
Interdisciplinary management research XVI ; 1
11
International political economy ; Vol. 2
11
Advances in applied economic research : proceedings of the 2016 International Conference on Applied Economics (ICOAE)
10
Bridging measurement challenges and analytical needs of external statistics: evolution or revolution? : proceedings of the IFC Conference on external statistics, Lisbon, Portugal, 17-18 February 2020
10
Corporate Practices: Policies, Methodologies, and Insights in Organizational Management : International Conference on Entrepreneurship and the Economy in an Era of Uncertainty 2023
10
Finance, Economics, and Industry for Sustainable Development : Proceedings of the 4th International Scientific Conference on Sustainable Development (ESG 2023), St. Petersburg 2023
10
International political economy ; Vol. 4
10
Journal of international economics
10
Journal of international money and finance
10
Macromarketing - a global focus ; Vol. 4
10
The evolution of event tourism : concepts and approaches
10
Bloomsbury academic collections / Economics
9
Global-local consumption
9
International library of environmental economics and policy
9
International political economy ; Vol. 3
9
Open economies review
9
Critical concepts in economics
8
Harnessing tangible and intangible assets in the context of European integration and globalization ; Volume 1
8
Information systems, globalization and developing countries
8
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ECONIS (ZBW)
11
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date (oldest first)
1
Convergence and divergence in consumer behaviour : implications for global advertising
Mooij, Marieke K. de
-
2009
Persistent link: https://www.econbiz.de/10003785265
Saved in:
2
How global brands compete
Holt, Douglas B.
;
Quelch, John A.
;
Taylor, Earl L.
-
2009
Persistent link: https://www.econbiz.de/10003785267
Saved in:
3
Brands as signals : a cross-country validation study
Erdem, Tülin
;
Swait, Joffre
;
Valenzuela, Ana
-
2009
Persistent link: https://www.econbiz.de/10003785269
Saved in:
4
The influence of culture on consumer impulsive buying behavior
Kacen, Jacqueline J.
;
Lee, Julia Anne
-
2009
Persistent link: https://www.econbiz.de/10003785560
Saved in:
5
Why do the natives wear Adidas?
Arnould, Eric J.
;
Wilk, Richard R.
-
2009
Persistent link: https://www.econbiz.de/10003785573
Saved in:
6
Managing images in different cultures : a cross-national study of color meanings and preferences
Madden, Thomas Justin
;
Hewett, Kelly
;
Roth, Martin S.
-
2009
Persistent link: https://www.econbiz.de/10003785591
Saved in:
7
Antiglobal challenges to marketing in developing countries : exploring the ideological divide
Witkowski, Terrence H.
-
2009
Persistent link: https://www.econbiz.de/10003785630
Saved in:
8
Emulation, imitation, and global consumerism
Wilk, Richard R.
-
2009
Persistent link: https://www.econbiz.de/10003785637
Saved in:
9
Consumer ethics across cultures
Belk, Russell W.
;
Devinney, Timothy Michael
;
Eckhardt, Giana
-
2009
Persistent link: https://www.econbiz.de/10003785639
Saved in:
10
Consumer activism on the internet : the role of anti-brand communities
Hollenbeck, Candice R.
;
Zinkhan, George M.
-
2009
Persistent link: https://www.econbiz.de/10003785650
Saved in:
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