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~isPartOf:"Cross-cultural and critical perspectives on brands"
~type_genre:"Reprint"
~type_genre:"Sammlung"
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Consumer behaviour
7
Konsumentenverhalten
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Welt
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World
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Brand
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Markenartikel
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Brand image
3
Comparison
3
Cultural identity
3
International marketing
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Internationales Marketing
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Kulturelle Identität
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Markenimage
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Vergleich
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Developing countries
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Economic culture
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1945-2008
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Brand management
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Entwicklungstheorie
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Ethik
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Wilk, Richard R.
2
Arnould, Eric J.
1
Belk, Russell W.
1
Devinney, Timothy Michael
1
Eckhardt, Giana
1
Erdem, Tülin
1
Hewett, Kelly
1
Hollenbeck, Candice R.
1
Holt, Douglas B.
1
Kacen, Jacqueline J.
1
Lee, Julia Anne
1
Luedicke, Marius K.
1
Madden, Thomas Justin
1
Mooij, Marieke K. de
1
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1
Roth, Martin S.
1
Swait, Joffre
1
Taylor, Earl L.
1
Valenzuela, Ana
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Cross-cultural and critical perspectives on brands
An Elgar reference collection
122
The international library of critical writings in economics
84
Lehrbuch
35
Dissertation Series CentER
23
Critical perspectives on the global trading system and the WTO
21
Economic approaches to law
21
Development and underdevelopment : the political economy of global inequality
20
An Elgar research collection
19
Ph.D-afhandling / Økonomisk Institut, Københavns Universitet
17
The early years of the International Accounting Standards Committee
17
Economists of the twentieth century
16
Globalizing religions
16
Rød serie
14
Ideologies of globalism
13
Macromarketing - a global focus ; Vol. 3
13
Springer texts in business and economics
13
Springer-Lehrbuch
13
The globalization of the world economy
12
Critical concepts in the social sciences
11
Globalizing communications
11
International political economy ; Vol. 2
11
Ekonomiska studier
10
International political economy ; Vol. 4
10
Macromarketing - a global focus ; Vol. 4
10
The evolution of event tourism : concepts and approaches
10
Always learning
9
Bloomsbury academic collections / Economics
9
Global-local consumption
9
International library of environmental economics and policy
9
International political economy ; Vol. 3
9
Lund economic studies
9
Tinbergen Institute research series
9
Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften
9
Critical concepts in economics
8
Information systems, globalization and developing countries
8
International marketing ; Vol. 2
8
International political economy ; Vol. 1
8
International political economy ; Vol. 5
8
Mitteilungen / Institut für Strukturforschung und Planung in Agrarischen Intensivgebieten, Universität Vechta
8
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1
Convergence and divergence in consumer behaviour : implications for global advertising
Mooij, Marieke K. de
-
2009
Persistent link: https://www.econbiz.de/10003785265
Saved in:
2
How global brands compete
Holt, Douglas B.
;
Quelch, John A.
;
Taylor, Earl L.
-
2009
Persistent link: https://www.econbiz.de/10003785267
Saved in:
3
Brands as signals : a cross-country validation study
Erdem, Tülin
;
Swait, Joffre
;
Valenzuela, Ana
-
2009
Persistent link: https://www.econbiz.de/10003785269
Saved in:
4
The influence of culture on consumer impulsive buying behavior
Kacen, Jacqueline J.
;
Lee, Julia Anne
-
2009
Persistent link: https://www.econbiz.de/10003785560
Saved in:
5
Why do the natives wear Adidas?
Arnould, Eric J.
;
Wilk, Richard R.
-
2009
Persistent link: https://www.econbiz.de/10003785573
Saved in:
6
Managing images in different cultures : a cross-national study of color meanings and preferences
Madden, Thomas Justin
;
Hewett, Kelly
;
Roth, Martin S.
-
2009
Persistent link: https://www.econbiz.de/10003785591
Saved in:
7
Antiglobal challenges to marketing in developing countries : exploring the ideological divide
Witkowski, Terrence H.
-
2009
Persistent link: https://www.econbiz.de/10003785630
Saved in:
8
Emulation, imitation, and global consumerism
Wilk, Richard R.
-
2009
Persistent link: https://www.econbiz.de/10003785637
Saved in:
9
Consumer ethics across cultures
Belk, Russell W.
;
Devinney, Timothy Michael
;
Eckhardt, Giana
-
2009
Persistent link: https://www.econbiz.de/10003785639
Saved in:
10
Consumer activism on the internet : the role of anti-brand communities
Hollenbeck, Candice R.
;
Zinkhan, George M.
-
2009
Persistent link: https://www.econbiz.de/10003785650
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