//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Cross-functional innovation management : perspectives from different disciplines ; to Klaus Brockhoff for his 65. birthday"
~isPartOf:"Faculty & research / Insead : working paper series"
~isPartOf:"Kundenzufriedenheit : Konzepte - Methoden - Erfahrungen"
~person:"Grewal, Dhruv"
~person:"Krafft, Manfred"
~person:"Van den Poel, Dirk"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Beziehungsmarketing"
Narrow search
Delete all filters
| 6 applied filters
Year of publication
From:
To:
Subject
All
Beziehungsmarketing
4
Relationship marketing
4
Customer satisfaction
2
Kundenzufriedenheit
2
Customer integration
1
Deutschland
1
Estimation
1
Germany
1
Innovation management
1
Innovationsmanagement
1
Kundenintegration
1
Lieferantenmanagement
1
Marketing theory
1
Marketingtheorie
1
Schätzung
1
Supplier relationship management
1
more ...
less ...
Type of publication
All
Article
3
Book / Working Paper
1
Type of publication (narrower categories)
All
Aufsatz im Buch
3
Book section
3
Arbeitspapier
1
Graue Literatur
1
Non-commercial literature
1
Working Paper
1
Language
All
German
2
English
2
Author
All
Grewal, Dhruv
Krafft, Manfred
Van den Poel, Dirk
Homburg, Christian
5
Stock-Homburg, Ruth
5
Aflaki, Sam
4
Lüers, Thomas
4
Popescu, Ioana
4
Reinartz, Werner J.
4
Bucerius, Matthias
3
Calmon, Andre P.
3
Ciocan, Florin D.
3
Günter, Bernd
3
Hoyer, Wayne D.
3
Jain, Dipak
3
Jensen, Ove
3
Kühlborn, Sven
3
Netessine, Serguei
3
Piller, Frank T.
3
Romero, Gonzalo
3
Singh, Jasjit
3
Teng, Nina
3
Beutin, Nikolas
2
Blache, Raimund
2
Bubmann, Christoph
2
Fuchs, Oliver A.
2
Gerpott, Torsten J.
2
Girotra, Karan
2
Götz, Oliver
2
Klenk, Peter
2
Lux, Heinz-Günter
2
Marinesi, Simone
2
Perz, Mario
2
Roels, Guillaume
2
Singh, Siddarth S.
2
Wertenbroch, Klaus
2
Abdulhalim, Hisham
1
Anderson, Erin
1
Armony, Mor
1
Barbulescu, Roxana
1
Bauer, Hans H.
1
Bensaou, Ben M.
1
more ...
less ...
Published in...
All
Cross-functional innovation management : perspectives from different disciplines ; to Klaus Brockhoff for his 65. birthday
Faculty & research / Insead : working paper series
Kundenzufriedenheit : Konzepte - Methoden - Erfahrungen
Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde
27
Journal of retailing
9
Journal of the Academy of Marketing Science
7
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
4
Industrial marketing management : the international journal for industrial and high-tech firms
3
Journal of marketing
3
Kundenmanagement & Electronic Commerce
3
Wissenschaftliche Schriftenreihe des Zentrums für Marktorientierte Unternehmensführung (ZMU)
3
European journal of operational research : EJOR
2
Journal of business economics : JBE
2
Journal of business research : JBR
2
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
2
Journal of service research : JSR
2
MSI reports : working paper series
2
Research
2
Zeitschrift für Betriebswirtschaft / Special issue : ZfB
2
Advances in banking technology and management : impacts of ICT and CRM
1
Betriebswirtschaftliche Studien
1
Customer engagement marketing
1
Customer relationship management in electronic markets
1
Decision support systems : DSS ; the international journal
1
Dialogmarketing im Dialog : Festschrift zum 10-jährigen Bestehen des Siegfried Vögele Instituts
1
Die Betriebswirtschaft : DBW
1
Distribution und Handel in Theorie und Praxis : Festschrift für Prof. Dr. Dieter Ahlert
1
Grundlagen des CRM : Strategie, Geschäftsprozesse und IT-Unterstützung
1
Handbook of research on customer engagement
1
Handbook of research on customer equity in marketing
1
Handbuch Kundenbindungsmanagement : Strategien und Instrumente für ein erfolgreiches CRM
1
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of marketing research
1
Kundenabwanderung : Früherkennung, Prävention, Kundenrückgewinnung ; mit erfolgreichen Praxisbeispielen aus verschiedenen Branchen
1
Legends in marketing
1
Marketing-Controlling
1
Quantitative marketing and marketing management : marketing models and methods in theory and practice ; dedicated to Udo Wagner
1
Schmalenbach business review : sbr
1
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
1
more ...
less ...
Source
All
ECONIS (ZBW)
4
Showing
1
-
4
of
4
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Der Einsatz von Customer Relationship Management zur Steuerung von Kundenzufriedenheit
Götz, Oliver
;
Hoyer, Wayne D.
;
Krafft, Manfred
; …
- In:
Kundenzufriedenheit : Konzepte - Methoden - Erfahrungen
,
(pp. 375-397)
.
2008
Persistent link: https://www.econbiz.de/10003744951
Saved in:
2
Der Einsatz von Customer Relationship Management zur Steuerung von Kundenzufriedenheit
Götz, Oliver
;
Hoyer, Wayne D.
;
Krafft, Manfred
; …
- In:
Kundenzufriedenheit : Konzepte - Methoden - Erfahrungen
,
(pp. 409-430)
.
2006
Persistent link: https://www.econbiz.de/10003323699
Saved in:
3
Successful innovations driven by customer relationship management
Krafft, Manfred
;
Krieger, Katrin
- In:
Cross-functional innovation management : perspectives …
,
(pp. 209-226)
.
2004
Persistent link: https://www.econbiz.de/10002504823
Saved in:
4
Measuring the custumer relationship management construct and linking it to performance outcomes
Reinartz, Werner J.
(
contributor
); …
-
2003
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001825341
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->