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~isPartOf:"Customer Relationship Management : neue CRM-Best-Practice-Fallstudien und -Konzepte zu Prozessen, Organisation, Mitarbeiterführung und Technologie"
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Beziehungsmarketing
19
Relationship marketing
19
Marketing management
3
Marketingmanagement
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Schweiz
3
Strategic management
3
Strategisches Management
3
Switzerland
3
Advertising effects
2
Beschwerdemanagement
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Business organization
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Complaint management
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Customer service
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Kundenservice
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Kundenwert
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Quality management
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Qualitätsmanagement
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Unternehmensorganisation
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German
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Stadelmann, Martin
2
Wolter, Sven
2
Arndt, Oliver
1
Bruhn, Manfred
1
Brunner, Jürgen
1
Deuser, Thomas
1
Fischer, Dieter
1
Flaschka, Michael
1
Georgi, Dominik
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Hadwich, Karsten
1
Hahn, Marco
1
Hary, Ingo
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Huldi, Christian
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Keck, Markus
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Laux, David D.
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Lenz, Roman
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Martin, Wolfgang
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Neuhaus, Markus R.
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Pufahl, Mario
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Rageth, José Carlos
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Reinecke, Sabine
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Reinecke, Sven
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Rüttimann, René
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Sarakinos, Miltiadis
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Schögel, Marcus
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Siems, Florian U.
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Customer Relationship Management : neue CRM-Best-Practice-Fallstudien und -Konzepte zu Prozessen, Organisation, Mitarbeiterführung und Technologie
Journal of business research : JBR
647
Journal of retailing and consumer services
582
Industrial marketing management : the international journal for industrial and high-tech firms
406
SpringerLink / Bücher
297
International journal of hospitality management
280
The journal of services marketing
225
The journal of business & industrial marketing
192
The service industries journal
185
Journal of strategic marketing
169
Journal of the Academy of Marketing Science
164
International journal of electronic customer relationship management : IJECRM
140
Journal of marketing
124
International journal of contemporary hospitality management
120
Journal of travel and tourism marketing
118
Journal of service research : JSR
117
Journal of hospitality marketing & management
115
The journal of product & brand management
111
Tourism management : research, policies, practice
108
Asia Pacific journal of marketing and logistics
107
The journal of brand management : an international journal
107
Journal of service management
106
Gabler Edition Wissenschaft
105
Journal of retailing
103
Cogent business & management
102
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
102
Psychology & marketing
100
Marketing intelligence & planning
97
European journal of marketing : EJM
95
Services marketing quarterly
92
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
86
The international journal of bank marketing : IJBM
85
Journal of marketing management : MM
82
Service business
80
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
78
The international review of retail, distribution and consumer research
73
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
72
Springer eBook Collection / Business and Economics
72
Journal of financial services marketing : JFSM
70
Business horizons
69
European journal of operational research : EJOR
68
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ECONIS (ZBW)
19
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1
Kundenorientierte Unternehmensgestaltung : CRM als integrierendes Führungs- und Organisationsprinzip
Stadelmann, Martin
;
Wolter, Sven
- In:
Customer Relationship Management : neue …
,
(pp. 19-36)
.
2008
Persistent link: https://www.econbiz.de/10003644159
Saved in:
2
Customer Centricity : der Pfad zu wahrer Kundenorientierung
Wolter, Sven
;
Deuser, Thomas
- In:
Customer Relationship Management : neue …
,
(pp. 37-50)
.
2008
Persistent link: https://www.econbiz.de/10003644162
Saved in:
3
Kundenwertmanagement : Konzepte, Strategien und Massnahmen in der Praxis
Bruhn, Manfred
;
Georgi, Dominik
;
Hadwich, Karsten
- In:
Customer Relationship Management : neue …
,
(pp. 51-62)
.
2008
Persistent link: https://www.econbiz.de/10003644166
Saved in:
4
Die Emotionalisierung im CRM : Messung - Nutzung - Intensivierung
Huldi, Christian
- In:
Customer Relationship Management : neue …
,
(pp. 63-75)
.
2008
Persistent link: https://www.econbiz.de/10003644170
Saved in:
5
Kennzahlengestütztes Controlling der Kundenbindung
Reinecke, Sven
;
Reinecke, Sabine
- In:
Customer Relationship Management : neue …
,
(pp. 77-90)
.
2008
Persistent link: https://www.econbiz.de/10003644175
Saved in:
6
Integration der Vertriebswege im Retail Banking : Herausforderungen des Multi-Channel-Managements
Hahn, Marco
;
Keck, Markus
- In:
Customer Relationship Management : neue …
,
(pp. 91-106)
.
2008
Persistent link: https://www.econbiz.de/10003644181
Saved in:
7
Implementierung von CRM mittels SOA-basierender Geschäftsprozesse
Martin, Wolfgang
- In:
Customer Relationship Management : neue …
,
(pp. 107-118)
.
2008
Persistent link: https://www.econbiz.de/10003644185
Saved in:
8
Wirksamkeitsmessung im Direktmarketing : Einsatz permanenter und massnahmenspezifischer Kontrollgruppen
Sarakinos, Miltiadis
;
Hary, Ingo
- In:
Customer Relationship Management : neue …
,
(pp. 131-142)
.
2008
Persistent link: https://www.econbiz.de/10003644192
Saved in:
9
Effizienzsteigerungen im B2B-Vertrieb durch ein standardisiertes Verkaufsprojektmanagement
Laux, David D.
;
Pufahl, Mario
- In:
Customer Relationship Management : neue …
,
(pp. 143-154)
.
2008
Persistent link: https://www.econbiz.de/10003644193
Saved in:
10
Strategisches Beschwerdemanagement
Stauss, Bernd
- In:
Customer Relationship Management : neue …
,
(pp. 155-170)
.
2008
Persistent link: https://www.econbiz.de/10003644194
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