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~isPartOf:"Customer Relationship Management im Handel : Strategien, Konzepte, Erfahrungen"
~isPartOf:"Der Handel im Informationszeitalter : Konzepte, Instrumente, Umsetzung ; Klaus Barth zum 65. Geburtstag"
~isPartOf:"Handbook of research on mobile marketing management"
~isPartOf:"Wirtschaftswissenschaft"
~subject:"Beziehungsmarketing"
~subject:"Erfolgsfaktor"
~subject:"Mobile Marketing"
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Beziehungsmarketing
Erfolgsfaktor
Mobile Marketing
Mobile marketing
17
Mobile communications
9
Mobilkommunikation
9
Marketing management
6
Marketingmanagement
6
E-commerce
5
Electronic Commerce
5
Relationship marketing
4
Consumer behaviour
3
Deutschland
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Germany
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Konsumentenverhalten
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2
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Handelsmarketing
2
Individualism
2
Individualismus
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2
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2
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2
Mobile Business
2
Mobile business
2
Online retailing
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Online-Handel
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Online-Marketing
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2001-2008
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Bogner, Thomas
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Drossos, Dimitris
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Giaglis, George M.
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Lee, Dennis
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Lehto, Heikki
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Leppäniemi, Matti
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Link, Jörg
1
McKenzie, Jonathon
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Muhlberger, Ralf
1
Müller, Ulrich
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Nasır, Süphan
1
Reeh, Marc-Oliver
1
Riemer, Kai
1
Sauter, Michael M.
1
Schmalen, Helmut
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Schmidt, Sebastian
1
Schröder, Hendrik
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Schumacher, Henrik
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Scornavacca, Eusebio
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Seidl, Franziska
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Customer Relationship Management im Handel : Strategien, Konzepte, Erfahrungen
Der Handel im Informationszeitalter : Konzepte, Instrumente, Umsetzung ; Klaus Barth zum 65. Geburtstag
Handbook of research on mobile marketing management
Wirtschaftswissenschaft
Digital advertising : theory and research
18
SpringerLink / Bücher
18
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
13
Springer eBook Collection / Business and Economics
13
Journal of retailing and consumer services
12
Journal of business research : JBR
11
International journal of internet marketing and advertising : IJIMA
10
Journal of advertising research
10
Gabler Edition Wissenschaft
9
Electronic commerce : Herausforderungen, Anwendungen, Perspektiven
8
Erfolgsfaktoren des Mobile Marketing : [Strategien, Konzepte und Instrumente]
8
Internet-Marketing : marktorientiertes E-Business in Deutschland und den USA
8
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
8
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
8
Psychology & marketing
7
Reihe Electronic Commerce
6
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
5
Business horizons
5
Journal of marketing
5
Journal of promotion management : JPM
5
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
5
Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
4
Developing successful global strategies for marketing luxury brands
4
Electronic Services
4
Europäische Hochschulschriften / 5
4
Interactive Marketing im Web 2.0+ : Konzepte und Anwendungen für ein erfolgreiches Marketingmanagement im Internet
4
Journal of marketing research
4
Journal of promotion management : innovations in planning and applied research
4
Marketing : ZFP ; journal of research and management
4
Schriftenreihe Schwerpunkt Marketing / Arbeitspapier
4
Working paper / National Bureau of Economic Research, Inc.
4
Young consumers : insight and ideas for responsible marketers
4
Apps management and e-commerce transactions in real-time
3
Asia Pacific journal of marketing and logistics
3
Ausgewählte Studien des ECC-Handel
3
Beiträge zur Marketingwissenschaft : Arbeitspapiere
3
Berichte aus der Betriebswirtschaft
3
DUV / Wirtschaftswissenschaft
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ECONIS (ZBW)
17
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1
Reviewing
mobile
marketing
research to date : towards ubiquitous marketing
Drossos, Dimitris
;
Giaglis, George M.
- In:
Handbook of research on mobile marketing management
,
(pp. 10-36)
.
2010
Persistent link: https://www.econbiz.de/10003919337
Saved in:
2
Framework for
mobile
marketing
: the locales framework
Lee, Dennis
;
Muhlberger, Ralf
;
Brown, Mark
- In:
Handbook of research on mobile marketing management
,
(pp. 37-57)
.
2010
Persistent link: https://www.econbiz.de/10003919339
Saved in:
3
Advertising challenges in ubiquitous media environments
Åkesson, Maria
;
Eriksson, Carina Ihlström
- In:
Handbook of research on mobile marketing management
,
(pp. 77-93)
.
2010
Persistent link: https://www.econbiz.de/10003919343
Saved in:
4
Situation approach as success factor of
mobile
marketing
Link, Jörg
;
Seidl, Franziska
- In:
Handbook of research on mobile marketing management
,
(pp. 115-128)
.
2010
Persistent link: https://www.econbiz.de/10003919348
Saved in:
5
Supporting marketing practices : mobile network operators' value added services changing the way of doing business
Nasır, Süphan
- In:
Handbook of research on mobile marketing management
,
(pp. 158-172)
.
2010
Persistent link: https://www.econbiz.de/10003919359
Saved in:
6
Employment and acceptance of near field communication in
mobile
marketing
Wiedmann, Klaus-Peter
;
Reeh, Marc-Oliver
;
Schumacher, Henrik
- In:
Handbook of research on mobile marketing management
,
(pp. 190-212)
.
2010
Persistent link: https://www.econbiz.de/10003919363
Saved in:
7
In search of successful mobile advertising : consumer and business perspectives
Barnes, Stuart J.
;
Scornavacca, Eusebio
;
McKenzie, Jonathon
- In:
Handbook of research on mobile marketing management
,
(pp. 279-302)
.
2010
Persistent link: https://www.econbiz.de/10003919371
Saved in:
8
The impact of gender and age on consumer responsiveness to permission-based mobile advertising
Karjaluoto, Heikki
;
Lehto, Heikki
;
Leppäniemi, Matti
- In:
Handbook of research on mobile marketing management
,
(pp. 303-322)
.
2010
Persistent link: https://www.econbiz.de/10003919381
Saved in:
9
Das Online-Erfolgsmodell digitaler Produkte : strategische Wirkungspotenziale und operative Handlungsoptionen
Schmidt, Sebastian
-
2007
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003456540
Saved in:
10
Strategisches Online-Marketing
Bogner, Thomas
-
2006
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003301704
Saved in:
1
2
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