Reviewing mobile marketing research to date : towards ubiquitous marketing
Year of publication: |
2010
|
---|---|
Authors: | Drossos, Dimitris ; Giaglis, George M. |
Published in: |
Handbook of research on mobile marketing management. - Hershey, Pa. [u.a.] : Business Science Reference, ISBN 978-1-60566-074-5. - 2010, p. 10-36
|
Subject: | Mobilkommunikation | Mobile communications | Mobile Marketing | Mobile marketing | Bibliometrie | Bibliometrics | Mobile Anwendung | Mobile application | 2001-2008 |
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