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~isPartOf:"Customer engagement : contemporary issues and challenges"
~isPartOf:"International journal of contemporary hospitality management"
~isPartOf:"Journal of fashion marketing and management"
~isPartOf:"Journal of international consumer marketing"
~subject:"Social web"
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Search: subject_exact:"Markenloyalität"
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Customer engagement : contemporary issues and challenges
International journal of contemporary hospitality management
Journal of fashion marketing and management
Journal of international consumer marketing
The journal of product & brand management
6
International journal of internet marketing and advertising : IJIMA
5
Journal of business research : JBR
5
Journal of retailing and consumer services
5
Journal of marketing management : JMM ; journal of the Academy of Marketing
4
The journal of brand management : an international journal
4
Cogent business & management
3
Journal of global marketing
3
Journal of promotion management : innovations in planning and applied research
3
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
2
Asia Pacific journal of marketing and logistics
2
Computer-mediated marketing strategies : social media and online brand communities
2
Critical explorations
2
Global business review
2
International journal of advertising : the review of marketing communications
2
Journal of Asian finance, economics and business : JAFEB
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Journal of internet commerce
2
Journal of marketing analytics : JMA
2
Journal of marketing communications
2
Journal of marketing management : MM
2
Management decision : MD
2
Pakistan journal of commerce and social sciences
2
Strategic customer relationship management in the age of social media
2
AI impacts in digital consumer behavior
1
Administrative Sciences : open access journal
1
Advances in marketing, costumer relationship management, and e-services (AMCRMES) book series
1
Advertising in new formats and media : current research and implications for marketers
1
African journal of business & economic research : AJBER
1
Asia-Pacific journal of business administration
1
Capturing, analyzing, and managing word-of-mouth in the digital marketplace
1
Digital and social media marketing and advertising collection
1
Emerging Markets Journal : EMAJ
1
Future Business Journal
1
Global business & economics review
1
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of applied business and economic research
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ECONIS (ZBW)
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The role of customer brand engagement in the use of Instagram as a "shop window" for fashion-industry social commerce
Molina-Prados, Aida
;
Muñoz-Leiva, Francisco
; …
- In:
Journal of fashion marketing and management
26
(
2022
)
3
,
pp. 495-515
Persistent link: https://www.econbiz.de/10013384541
Saved in:
2
The influence of social media marketing on consumers' purchase decision : investigating the effects of local and nonlocal brands
Hasan, Mehedi
;
Sohail, M. Sadiq
- In:
Journal of international consumer marketing
33
(
2021
)
3
,
pp. 350-367
Persistent link: https://www.econbiz.de/10012515195
Saved in:
3
Negative customer brand engagement : an overview of conceptual and blog-based findings
Juric, Biljana
;
Smith, Sandra D.
;
Wilks, George
- In:
Customer engagement : contemporary issues and challenges
,
(pp. 278-294)
.
2016
Persistent link: https://www.econbiz.de/10011430779
Saved in:
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