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~isPartOf:"Customer engagement marketing"
~isPartOf:"Legends in marketing"
~person:"Belz, Christian"
~person:"Malhotra, Naresh K."
~person:"Sheth, Jagdish N."
~person:"Verhoef, Peter C."
~source:"econis"
~subject:"Beziehungsmarketing"
~subject:"Business-to-business marketing"
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Beziehungsmarketing
Business-to-business marketing
Marketing theory
40
Marketingtheorie
40
Marketing management
17
Marketingmanagement
17
Marketing
12
Relationship marketing
11
Naresh K. Malhotra
8
Paul E. Green
7
Economic history
6
International marketing
6
Internationales Marketing
6
Scientific method
6
Wirtschaftsgeschichte
6
Wissenschaftliche Methode
6
B-to-B-Marketing
5
Consumer behaviour
5
Gerald Zaltman
5
Konsumentenverhalten
5
Scientists
5
Wissenschaftler
5
Conjoint analysis
4
Conjoint-Analyse
4
Einzelhandel
4
Market research
4
Market segmentation
4
Marktforschung
4
Marktsegmentierung
4
Retail trade
4
Dienstleistungsmarketing
3
Multivariate Analyse
3
Multivariate analysis
3
Services marketing
3
Business ethics
2
Competitive advantage
2
Corporate Social Responsibility
2
Corporate social responsibility
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Resource-based view
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English
15
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Belz, Christian
Malhotra, Naresh K.
Sheth, Jagdish N.
Verhoef, Peter C.
Kumar, V.
8
Krishnan, Balaji C.
2
Venkatesan, Rajkumar
2
Ballantyne, David
1
Beatty, Sharon E.
1
Beckers, Sander F. M.
1
Berkmann, Manuel
1
Bijmolt, Tammo H. A.
1
Bleier, Alexander
1
Bone, Sterling A.
1
De Keyser, Arne
1
Doorn, Jenny van
1
Fombelle, Paul W.
1
Grewal, Dhruv
1
Grewal, Rajdeep
1
Grönroos, Christian
1
Guissoni, Leandro
1
Harmeling, Colleen M.
1
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1
Hunt, Shelby D.
1
Kopalle, Praveen K.
1
Krafft, Manfred
1
Levy, Michael
1
Moffett, Jordan W.
1
Monroe, Kent B.
1
Morgan, Robert M.
1
Palmatier, Robert W.
1
Pansari, Anita
1
Parvatiyar, Atul
1
Petersen, J. Andrew
1
Ray, Kristal R.
1
Reinartz, Werner J.
1
Sesé, F. Javier
1
Shah, Denish
1
Sharma, Arun
1
Srinivasan, Raji
1
Thomas, Robert J.
1
Uslay, Can
1
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Customer engagement marketing
Legends in marketing
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
7
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
6
Industrial marketing management : the international journal for industrial and high-tech firms
5
Innovationen im Kundendialog : reales Kundenverhalten und reales Marketing
5
Journal of business research : JBR
5
Journal of retailing
4
Journal of the Academy of Marketing Science
4
ERIM report series research in management
3
Journal of business-to-business marketing
3
Journal of marketing
3
Journal of retailing and consumer services
3
Journal of service research : JSR
3
European management journal
2
Handbook of relationship marketing
2
Harvard-Business-Manager : das Wissen der Besten
2
Journal of international consumer marketing
2
Psychology & marketing
2
SpringerLink / Bücher
2
B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice
1
Berichte und Materialien aus dem Forschungsinstitut für Absatz und Handel an der Hochschule St. Gallen für Wirtschafts-, Rechts- und Sozialwissenschaften
1
Controlling : Zeitschrift für erfolgsorientierte Unternehmenssteuerung
1
Customer engagement : contemporary issues and challenges
1
ERIM Report Series Reference
1
Enterprise-Integration : auf dem Weg zum kollaborativen Unternehmen
1
Erfolgsfaktoren der Markenführung : Know-how aus Forschung und Management
1
European journal of marketing
1
Fachkompetenz
1
Foundations and trends in marketing : FTMKT
1
Führung von Vertriebsorganisationen : Strategie - Koordination - Umsetzung
1
Handbook of global supply chain management
1
Handbook of marketing strategy
1
Handbook of research on customer equity in marketing
1
Innovation Driven Marketing : vom Trend zur innovativen Marketinglösung
1
Internationalisierung von Dienstleistungen : Forum Dienstleistungsmanagement
1
Journal of creating value
1
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
1
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
1
Journal of strategic marketing
1
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ECONIS (ZBW)
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Happy users, grumpy bosses : current community engagement literature and the impact of support engagement in a B2B setting on user and upper management satisfaction
Beckers, Sander F. M.
;
Bone, Sterling A.
;
Fombelle, Paul W.
- In:
Customer engagement marketing
,
(pp. 141-169)
.
2018
Persistent link: https://www.econbiz.de/10011739848
Saved in:
2
Marketing
management and policy
Malhotra, Naresh K.
-
2011
Persistent link: https://www.econbiz.de/10009299919
Saved in:
3
Business-to-business
Kumar, V.
-
2012
Persistent link: https://www.econbiz.de/10010204929
Saved in:
4
Organizational buying behavior
Wind, Yoram
-
2014
Persistent link: https://www.econbiz.de/10010337123
Saved in:
5
Marketing
strategy: customer
Kumar, V.
-
2012
Persistent link: https://www.econbiz.de/10010204930
Saved in:
6
Marketing
strategy: firm
Kumar, V.
-
2012
Persistent link: https://www.econbiz.de/10010204931
Saved in:
7
Organizational buyer behavior
Sheth, Jagdish N.
-
2010
Persistent link: https://www.econbiz.de/10003969790
Saved in:
8
Legends in
marketing
: V. Kumar
Kumar, V.
-
2012
Persistent link: https://www.econbiz.de/10010201420
Saved in:
9
Customer relationship management
Kumar, V.
-
2012
Persistent link: https://www.econbiz.de/10010204928
Saved in:
10
Retailing: store and customer level
Kumar, V.
-
2012
Persistent link: https://www.econbiz.de/10010204936
Saved in:
1
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