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~isPartOf:"Cutting edge international research"
~isPartOf:"Health affairs : at the intersection of health, health care, and policy"
~isPartOf:"Journal of international consumer marketing"
~subject:"Magazine"
~subject:"USA"
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Marketing images of marriage rituals : a cross-cultural analysis of wedding magazine advertising
Han, Lo Wai
- In:
Journal of international consumer marketing
30
(
2018
)
2
,
pp. 128-146
Persistent link: https://www.econbiz.de/10011917527
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2
Toward better gender equality? : portrayals of advertising models’ occupational status in Chinese magazines
Huang, Ying
;
Lowry, Dennis T.
- In:
Journal of international consumer marketing
27
(
2015
)
1
,
pp. 69-83
Persistent link: https://www.econbiz.de/10010513849
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3
Horizontal and vertical cultural differences in the content of advertising appeals
Shavitt, Sharon
;
Johnson, Timothy P.
;
Zhang, Jing
- In:
Journal of international consumer marketing
23
(
2011
)
3/4
,
pp. 297-310
Persistent link: https://www.econbiz.de/10009270610
Saved in:
4
Media placement versus advertising execution
Malthouse, Edward C.
;
Calder, Bobby J.
- In:
Cutting edge international research
,
(pp. 333-345)
.
2010
Persistent link: https://www.econbiz.de/10003985213
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5
Direct-to-consumer advertisements for HIV antiretroviral medications : a progess report ; certain omissions in these ads do not technically violate current FDA regulations, but the...
Kallen, Alexander
;
Woloshin, Steven
;
Shu, Jennifer
; …
- In:
Health affairs : at the intersection of health, health …
26
(
2007
)
5
,
pp. 1392-1398
Persistent link: https://www.econbiz.de/10003561872
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