//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Cutting edge international research"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Tourism management : research, policies, practice"
~source:"econis"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Schleichwerbung"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Product Placement
16
Product placement
16
Advertising effects
14
Werbewirkung
14
Consumer behaviour
10
Konsumentenverhalten
10
Brand image
6
Markenimage
6
Brand management
5
Markenführung
5
Brand
4
Fernsehprogramm
4
Markenartikel
4
Television programme
4
Advertising
3
Brand attitude
3
Brand placement
3
Fernsehwerbung
3
Film
3
Film industry
3
Filmwirtschaft
3
Television advertising
3
Werbung
3
Brand recall
2
Netherlands
2
Niederlande
2
Social Web
2
Social web
2
30-second commercial
1
Attitude toward advertising
1
Auskunftspflicht
1
Bespielte Medien
1
Bildungspolitik
1
Brand evaluation
1
Brand evaluations
1
Brand integration
1
Brand placement modality
1
Branded entertainment
1
Cognition
1
Computerspiel
1
more ...
less ...
Online availability
All
Undetermined
11
Type of publication
All
Article
16
Type of publication (narrower categories)
All
Article in journal
14
Aufsatz in Zeitschrift
14
Aufsatz im Buch
2
Book section
2
Language
All
English
16
Author
All
Pelsmacker, Patrick de
3
Dens, Nathalie
2
Tessitore, Tina
2
Altobello, Suzanne A.
1
Avramova, Yana R.
1
Bressoud, Etienne
1
Brodowsky, Glen
1
Chan, Fong Yee
1
Chen, Huan
1
Coker, Kesha K.
1
Cunningham, Isabella
1
Davtyan, Davit
1
Dias, José António
1
Dias, José G.
1
Geuens, Maggie
1
Gillespie, Brian
1
Huang, Yu-an
1
Kareklas, Ioannis
1
Kim, Hyun Jeong
1
Lages, Carmen
1
Lehu, Jean-Marc
1
Muehling, Darrel D.
1
Más Ruiz, Francisco José
1
Nicolau, Juan Luis
1
Pandelaere, Mario
1
Purnawirawan, Nathalia
1
Reijmersdal, Eva A. van
1
Sharma, Abhinav
1
Su, Hung-jen
1
Uribe, Rodrigo
1
Van Kerckhove, Anneleen
1
Verhellen, Yann
1
Wang, Ye
1
Wouters, Marijke
1
more ...
less ...
Published in...
All
Cutting edge international research
Journal of business research : JBR
Tourism management : research, policies, practice
International journal of advertising : the quarterly review of marketing communications
33
Journal of promotion management : JPM
29
Journal of advertising : official publication of the American Academy of Advertising
19
International journal of advertising : the review of marketing communications
11
Journal of advertising research
9
Journal of marketing communications
9
European journal of marketing : EJM
6
Journal of promotion management : innovations in planning and applied research
6
Advertising in new formats and media : current research and implications for marketers
5
Journal of consumer behaviour : an international research review
5
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
5
The journal of brand management : an international journal
5
Engaging consumers through branded entertainment and convergent media
4
Journal of current issues and research in advertising : JCIRA
4
Medienwirtschaft : MW ; Perspektiven der digitalen Transformation
4
Psychology & marketing
4
The journal of product & brand management
4
The marketing review
4
Tourism and hospitality planning & development
4
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
3
Digital advertising : theory and research
3
Journal of Indian business research
3
Journal of advertising
3
Journal of current issues and research in advertising
3
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
3
Marketing intelligence & planning
3
Marketing letters : a journal of research in marketing
3
Research
3
SpringerLink / Bücher
3
The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
3
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
2
Beiträge zur Analyse und Entwicklung der Medien
2
Breaking new ground in theory and practice
2
Business horizons
2
Gabler Edition Wissenschaft
2
Innovatives Markenmanagement
2
Integratives Marketing - Wissenstransfer zwischen Theorie und Praxis
2
more ...
less ...
Source
All
ECONIS (ZBW)
Showing
1
-
10
of
16
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The effect of movie and television placements
Sharma, Abhinav
;
Nicolau, Juan Luis
;
Más Ruiz, …
- In:
Tourism management : research, policies, practice
91
(
2022
),
pp. 1-8
Persistent link: https://www.econbiz.de/10013271612
Saved in:
2
Brand placement across media : the interaction of placement modality and frequency in film versus text
Avramova, Yana R.
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Journal of business research : JBR
128
(
2021
),
pp. 20-30
Persistent link: https://www.econbiz.de/10012494434
Saved in:
3
Prior disclosure of product placement : the more explicit the disclosure, the better the brand recall and brand attitude
Chan, Fong Yee
- In:
Journal of business research : JBR
120
(
2020
),
pp. 31-41
Persistent link: https://www.econbiz.de/10012417086
Saved in:
4
The influence of dialogic engagement and prominence on visual product placement in virtual reality videos
Wang, Ye
;
Chen, Huan
- In:
Journal of business research : JBR
100
(
2019
),
pp. 493-502
Persistent link: https://www.econbiz.de/10012024000
Saved in:
5
Arming consumers against product placement : a comparison of factual and evaluative educational interventions
Tessitore, Tina
;
Geuens, Maggie
- In:
Journal of business research : JBR
95
(
2019
),
pp. 38-48
Persistent link: https://www.econbiz.de/10011979739
Saved in:
6
Product placements in social settings : the impact of coviewing on the recall of placed brands
Coker, Kesha K.
;
Altobello, Suzanne A.
- In:
Journal of business research : JBR
87
(
2018
),
pp. 128-136
Persistent link: https://www.econbiz.de/10011866560
Saved in:
7
Fitting product placements : affective fit and cognitive fit as determinants of consumer evaluations of placed brands
Gillespie, Brian
;
Muehling, Darrel D.
;
Kareklas, Ioannis
- In:
Journal of business research : JBR
82
(
2018
),
pp. 90-102
Persistent link: https://www.econbiz.de/10011771789
Saved in:
8
Better together? : harnessing the power of brand placement through program sponsorship messages
Dens, Nathalie
;
Pelsmacker, Patrick de
;
Verhellen, Yann
- In:
Journal of business research : JBR
83
(
2018
),
pp. 151-159
Persistent link: https://www.econbiz.de/10011802515
Saved in:
9
An investigation of brand placement effects on brand attitudes and purchase intentions : brand placements versus TV commercials
Davtyan, Davit
;
Cunningham, Isabella
- In:
Journal of business research : JBR
70
(
2017
),
pp. 160-167
Persistent link: https://www.econbiz.de/10011620408
Saved in:
10
Can negative characters in soap operas be positive for product placement?
Dias, José António
;
Dias, José G.
;
Lages, Carmen
- In:
Journal of business research : JBR
71
(
2017
),
pp. 125-132
Persistent link: https://www.econbiz.de/10011622518
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->