Product placements in social settings : the impact of coviewing on the recall of placed brands
Kesha K. Coker, Suzanne A. Altobello
| Year of publication: |
June 2018
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|---|---|
| Authors: | Coker, Kesha K. ; Altobello, Suzanne A. |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 87.2018, p. 128-136
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| Subject: | Product placement | Social setting | Coviewing | Social tuning | Brand recall | Multilevel modeling | Product Placement | Werbewirkung | Advertising effects | Social Web | Social web | Markenführung | Brand management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2018.02.023 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011866560