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~isPartOf:"DUV / Wirtschaftswissenschaft"
~isPartOf:"Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS"
~isPartOf:"Journal of travel and tourism marketing"
~subject:"Brand image"
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Search: subject_exact:"Experiential marketing"
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Brand image
Event marketing
25
Event-Marketing
25
Consumer behaviour
12
Konsumentenverhalten
12
Big event
10
Großveranstaltung
10
Sport event
9
Sportveranstaltung
9
Tourism
9
Tourismus
9
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8
Urlaubsverhalten
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7
Tourismusmarketing
7
Customer satisfaction
6
Destination management
6
Destinationsmanagement
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5
Beziehungsmarketing
3
Dienstleistungsqualität
3
Experiential marketing
3
Perception
3
Relationship marketing
3
Service quality
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Sponsoring
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destination
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experiential marketing
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Abreu Novais, Margarida
1
Arcodia, Charles
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Berndt, Ralph
1
Chun, Eunha
1
Guerreiro, Manuela
1
Ko, Eunju
1
Ko, Jane
1
Lee, Jieun
1
Mathisen, Line
1
Mendes, Júlio
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Nufer, Gerd
1
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Valle, Partrícia Oom do
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DUV / Wirtschaftswissenschaft
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
Journal of travel and tourism marketing
Erlebniskommunikation : Erfolgsfaktoren für die Marketingpraxis
3
SpringerLink / Bücher
3
The journal of brand management : an international journal
3
Tourism management perspectives : TMP
3
Asia Pacific journal of marketing and logistics
2
Gabler Edition Wissenschaft / Innovatives Markenmanagement
2
International journal of advertising : the quarterly review of marketing communications
2
International journal of event and festival management
2
Journal of business economics and management
2
Journal of business research : JBR
2
Journal of destination marketing & management
2
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
2
Journal of retailing and consumer services
2
Journal of vacation marketing
2
Tourism management : research, policies, practice
2
Advances in Marketing, Customer Relationship Management, and E-Services (AMCRMES) book series
1
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
1
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
Business analyst : a refereed journal of Shri Ram College of Commerce
1
European Sport management quarterly : ESMQ
1
European journal of marketing : EJM
1
Global business review
1
Global journal of business research : GJBR
1
International journal of business environment : IJBE
1
International journal of contemporary hospitality management
1
International journal of e-business research : an official publication of the Information Resources Management Association
1
International journal of management, economics and social sciences : IJMESS
1
International journal of retail & distribution management
1
International journal of sport management and marketing : IJSMM
1
Jahrbuch der Absatz- und Verbrauchsforschung
1
Journal of advertising research
1
Journal of economics & management
1
Journal of hospitality marketing & management
1
Journal of international food & agribusiness marketing
1
Journal of marketing management : MM
1
Journal of service theory and practice : JSTP
1
LiM-Arbeitspapiere / Lehrstuhl für Innovatives Markenmanagement (LiM), Universität Bremen, Fachbereich Wirtschaftswissenschaft
1
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ECONIS (ZBW)
5
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date (oldest first)
1
The effect of sports event tourism on event attitude and the brand equity of sportswear sponsors
Chun, Eunha
;
Ko, Jane
;
Lee, Jieun
;
Ko, Eunju
- In:
Journal of global scholars of marketing science : …
23
(
2013
)
1
,
pp. 72-91
Persistent link: https://www.econbiz.de/10010406154
Saved in:
2
Measuring the effects of event sponsorship : theoretical frameworks and image transfer models
Abreu Novais, Margarida
;
Arcodia, Charles
- In:
Journal of travel and tourism marketing
30
(
2013
)
3/4
,
pp. 308-334
Persistent link: https://www.econbiz.de/10009775413
Saved in:
3
Dramatizing an event through a promotional film : testing image effects
Mathisen, Line
;
Prebensen, Nina K.
- In:
Journal of travel and tourism marketing
30
(
2013
)
7/8
,
pp. 672-689
Persistent link: https://www.econbiz.de/10010246311
Saved in:
4
Residents' participation in events, events image, and destination image : a correspondence analysis
Valle, Partrícia Oom do
;
Mendes, Júlio
;
Guerreiro, Manuela
- In:
Journal of travel and tourism marketing
29
(
2012
)
7/8
,
pp. 647-664
Persistent link: https://www.econbiz.de/10009710126
Saved in:
5
Wirkungen von Event-Marketing : theoretische Fundierung und empirische Analyse
Nufer, Gerd
-
2002
-
1. Aufl.
Persistent link: https://www.econbiz.de/10001627873
Saved in:
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