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~isPartOf:"De Gruyter Studium"
~isPartOf:"Journal of international marketing"
~isPartOf:"Management science : journal of the Institute for Operations Research and the Management Sciences"
~subject:"Decision under uncertainty"
~subject:"Price competition"
~subject:"Wettbewerbsstrategie"
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Search: subject_exact:"Marketing strategy"
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Decision under uncertainty
Price competition
Wettbewerbsstrategie
Marketing management
95
Marketingmanagement
95
Theorie
22
Theory
22
International marketing
19
Internationales Marketing
19
Consumer behaviour
13
Konsumentenverhalten
13
Beziehungsmarketing
11
Marketing
11
Relationship marketing
11
Competitive strategy
10
Innovation
10
Firm performance
9
Preismanagement
9
Pricing strategy
9
Unternehmenserfolg
9
Brand
8
Distribution channel
8
Markenartikel
8
Market entry
8
Markteintritt
8
Vertriebsweg
8
Deutschland
6
Germany
6
International market entry
6
Internationaler Markteintritt
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Multinationales Unternehmen
6
Strategisches Management
6
Transnational corporation
6
USA
6
United States
6
marketing strategy
6
Emerging economies
5
Entscheidung unter Unsicherheit
5
Game theory
5
Internet marketing
5
Market research
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Choi, Seung-chan
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DeSarbo, Wayne
2
Grunwald, Guido
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Harker, Patrick T.
2
Hempelmann, Bernd
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Raju, Jagmohan Singh
2
Boleslavsky, Raphael
1
Caldieraro, Fabio
1
Chan, Tat
1
Ching, Andrew
1
Cotton, Christopher
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Kumar, Subodha
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Kumar, V.
1
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Li, Jia
1
Li, Julie Juan
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1
Ning, Z. Eddie
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Pancras, Joseph
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De Gruyter Studium
Journal of international marketing
Management science : journal of the Institute for Operations Research and the Management Sciences
Europäische Hochschulschriften / 5
8
Industrial marketing management : the international journal for industrial and high-tech firms
8
Journal of business research : JBR
7
Faculty & research / Insead : working paper series
6
Gabler Edition Wissenschaft
6
Journal of strategic marketing
6
Schriften zu Marketing und Management
6
European business review : EBR ; the official journal of the International Management Centres, Europe
4
European journal of marketing : EJM
4
Berichte aus der Betriebswirtschaft
3
Gabler Edition Wissenschaft / Marken- und Produktmanagement
3
International journal of business and globalisation : IJBG
3
International journal of wine business research : IJWBR
3
Journal of business economics : JBE
3
Springer eBook Collection / Business and Economics
3
SpringerLink / Bücher
3
Asia Pacific journal of marketing and logistics
2
Baltic journal of management
2
Business horizons
2
DUV / Wirtschaftswissenschaft
2
European journal of operational research : EJOR
2
Evolving and emerging issues in marketing strategy
2
Foreign trade review : quarterly journal of Indian Institute of Foreign Trade
2
Hamburger Schriften zur Marketingforschung
2
Harvard business review : HBR
2
Harvard-Business-Manager : das Wissen der Besten
2
International journal of hospitality management
2
International journal of management & enterprise development : IJMED
2
International journal of trade and global markets
2
International review on public and non-profit marketing
2
Journal of East European management studies : JEEMS
2
Journal of business case studies
2
Journal of retailing
2
Journal of retailing and consumer services
2
Journal of the Academy of Marketing Science
2
Kohlhammer Edition Marketing
2
LEA's communication series
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ECONIS (ZBW)
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11
Measuring the informative and persuasive roles of detailing on prescribing decisions
Ching, Andrew
;
Ishihara, Masakazu
- In:
Management science : journal of the Institute for …
58
(
2012
)
7
,
pp. 1374-1387
Persistent link: https://www.econbiz.de/10009578305
Saved in:
12
Advance selling when consumers regret
Nasiry, Javad
;
Popescu, Ioana
- In:
Management science : journal of the Institute for …
58
(
2012
)
6
,
pp. 1160-1177
Persistent link: https://www.econbiz.de/10009563500
Saved in:
13
Empirical investigation of retail expansion and cannibalization in a dynamic environment
Pancras, Joseph
;
Sriram, S.
;
Kumar, V.
- In:
Management science : journal of the Institute for …
58
(
2012
)
11
,
pp. 2001-2018
Persistent link: https://www.econbiz.de/10009679748
Saved in:
14
Achieving superior financial performance in China : differentiation, cost leadership, or both?
Li, Caroline Bingxin
;
Li, Julie Juan
- In:
Journal of international marketing
16
(
2008
)
3
,
pp. 1-22
Persistent link: https://www.econbiz.de/10003766118
Saved in:
15
A numerical approach to deriving long-run equilibrium solutions in spatial positioning models
Choi, Seung-chan
- In:
Management science : journal of the Institute for …
38
(
1992
)
1
,
pp. 75-86
Persistent link: https://www.econbiz.de/10001121829
Saved in:
16
Competitive strategies for two firms with asymmetric production cost structures
Eliashberg, Jehoshua
- In:
Management science : journal of the Institute for …
37
(
1991
)
11
,
pp. 1452-1473
Persistent link: https://www.econbiz.de/10001115788
Saved in:
17
Product positioning under price competition
Choi, Seung-chan
- In:
Management science : journal of the Institute for …
36
(
1990
)
2
,
pp. 175-199
Persistent link: https://www.econbiz.de/10001083693
Saved in:
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