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~isPartOf:"Der Handel im Informationszeitalter : Konzepte, Instrumente, Umsetzung ; Klaus Barth zum 65. Geburtstag"
~isPartOf:"Handbook of research on mobile marketing management"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Wirtschaftswissenschaft"
~subject:"Advertising"
~subject:"Innovationsakzeptanz"
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Advertising
Innovationsakzeptanz
Mobile marketing
27
Mobile Marketing
26
Mobile communications
14
Mobilkommunikation
14
Consumer behaviour
11
Konsumentenverhalten
11
Online-Marketing
9
Marketing management
8
Marketingmanagement
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Internet marketing
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Mobile business
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Deutschland
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2001-2008
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Der Handel im Informationszeitalter : Konzepte, Instrumente, Umsetzung ; Klaus Barth zum 65. Geburtstag
Handbook of research on mobile marketing management
Journal of business research : JBR
Wirtschaftswissenschaft
International journal of internet marketing and advertising : IJIMA
8
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
4
Journal of marketing
4
Journal of promotion management : innovations in planning and applied research
4
International journal of advertising : the review of marketing communications
3
International journal of business information systems : IJBIS
3
Journal of marketing communications
3
BestMasters
2
Business horizons
2
Electronic commerce research and applications
2
GITAM journal of management : a quarterly publication of GITAM Institute of Management
2
International journal of electronic commerce : IJEC
2
International journal of electronic marketing and retailing : IJEMR
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of advertising research
2
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
2
Journal of marketing research
2
Journal of promotion management : JPM
2
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
2
Journal of strategic marketing
2
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
Production and operations management : the flagship research journal of the Production and Operations Management Society
2
Psychology & marketing
2
Springer eBook Collection / Business and Economics
2
Technological forecasting & social change : an international journal
2
The journal of applied business research
2
Young consumers : insight and ideas for responsible marketers
2
ASEAN marketing journal : Association of Southeast Asian Nations marketing journal
1
Absatzwirtschaft / Schriften zum Marketing
1
Acta Universitatis Danubius / Oeconomica
1
Advances in electronic marketing
1
Advertising, promotion, and new media
1
Application of gaming in new media marketing
1
Apps management and e-commerce transactions in real-time
1
Arab economic and business journal
1
Asia Pacific journal of marketing and logistics
1
Asian Academy of Management journal : AAMJ
1
Asian journal of marketing : the official journal of the Marketing Institute of Singapore
1
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ECONIS (ZBW)
8
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1
Determinants of consumers' attitudes towards digital advertising : a meta-analytic comparison across time and touchpoints
Lütjens, Henk
;
Eisenbeiß, Maik
;
Fiedler, Maximilian
; …
- In:
Journal of business research : JBR
153
(
2022
),
pp. 445-466
Persistent link: https://www.econbiz.de/10013534078
Saved in:
2
A meta-analytic review of mobile advertising research
Maseeh, Haroon Iqbal
;
Jebarajakirthy, Charles
; …
- In:
Journal of business research : JBR
136
(
2021
),
pp. 33-51
Persistent link: https://www.econbiz.de/10012663194
Saved in:
3
"Opening" location-based mobile ads : how openness and location congruency of location-based ads weaken negative effects of intrusiveness on brand choice
Ketelaar, Paul E.
;
Bernritter, Stefan F.
;
Woudenberg, …
- In:
Journal of business research : JBR
91
(
2018
),
pp. 277-285
Persistent link: https://www.econbiz.de/10011902963
Saved in:
4
Applying the technology acceptance model in a two-country study of SMS advertising
Muk, Alexander
;
Chung, Christina
- In:
Journal of business research : JBR
68
(
2015
)
1
,
pp. 1-6
Persistent link: https://www.econbiz.de/10010433173
Saved in:
5
Consumers un-tethered : a three-market empirical study of consumers'
mobile
marketing
acceptance
Gao, Tao
;
Rohm, Andrew J.
;
Sultan, Fareena
;
Pagani, …
- In:
Journal of business research : JBR
66
(
2013
)
12
,
pp. 2536-2544
Persistent link: https://www.econbiz.de/10010233145
Saved in:
6
The integrated mobile advertising model : the effects of technology- and emotion-based evaluations
Yang, Byunghwa
;
Kim, Youngchan
;
Yoo, Changjo
- In:
Journal of business research : JBR
66
(
2013
)
9
,
pp. 1345-1352
Persistent link: https://www.econbiz.de/10009756002
Saved in:
7
Employment and acceptance of near field communication in
mobile
marketing
Wiedmann, Klaus-Peter
;
Reeh, Marc-Oliver
;
Schumacher, Henrik
- In:
Handbook of research on mobile marketing management
,
(pp. 190-212)
.
2010
Persistent link: https://www.econbiz.de/10003919363
Saved in:
8
The impact of gender and age on consumer responsiveness to permission-based mobile advertising
Karjaluoto, Heikki
;
Lehto, Heikki
;
Leppäniemi, Matti
- In:
Handbook of research on mobile marketing management
,
(pp. 303-322)
.
2010
Persistent link: https://www.econbiz.de/10003919381
Saved in:
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