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~isPartOf:"Dialogmarketing Perspektiven 2012/2013 : Tagungsband ; 7. Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing"
~subject:"Beziehungsmarketing"
~subject:"Direktmarketing"
~subject:"Verkaufsförderung"
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Beziehungsmarketing
Direktmarketing
Verkaufsförderung
Internet marketing
4
Online-Marketing
4
Direct marketing
3
Relationship marketing
2
Führungskräfte
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Sales promotion
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German
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Britsch, Johannes
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Bulander, Rebecca
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Eichsteller, Harald
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Kreutzer, Ralf T.
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Kölmel, Bernhard
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Pietsch, Gotthard
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Rauch, Michaela
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Schulten, Matthias Bernhard
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Dialogmarketing Perspektiven 2012/2013 : Tagungsband ; 7. Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing
Journal of business research : JBR
68
Journal of retailing and consumer services
56
International journal of internet marketing and advertising : IJIMA
40
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
34
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
29
International journal of electronic marketing and retailing : IJEMR
25
Industrial marketing management : the international journal for industrial and high-tech firms
24
The journal of product & brand management
24
SpringerLink / Bücher
22
Marketing intelligence & planning
18
Journal of promotion management : innovations in planning and applied research
17
Journal of internet commerce
16
Journal of strategic marketing
15
Journal of the Academy of Marketing Science
15
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
14
Journal of marketing communications
14
Journal of marketing management : JMM ; journal of the Academy of Marketing
14
The journal of brand management : an international journal
14
Business horizons
13
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
13
Asia Pacific journal of marketing and logistics
12
International journal of e-business research : an official publication of the Information Resources Management Association
12
Cogent business & management
11
International journal of business information systems : IJBIS
11
International journal of hospitality management
11
International journal of technology marketing : IJTMkt
11
The service industries journal
11
Journal of marketing
10
Journal of marketing management : MM
10
Technological forecasting & social change : an international journal
10
Customer engagement : contemporary issues and challenges
9
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
9
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
9
Journal of promotion management : JPM
9
International journal of contemporary hospitality management
8
International journal of electronic commerce : IJEC
8
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
8
Springer eBook Collection
8
Electronic commerce research
7
European journal of marketing
7
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ECONIS (ZBW)
4
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Erfolgreicher Einsatz von Online-Gewinnspielen im Dialogmarketing
Rauch, Michaela
;
Schulten, Matthias Bernhard
;
Pietsch, …
- In:
Dialogmarketing Perspektiven 2012/2013 : Tagungsband ; …
,
(pp. 135-147)
.
2013
Persistent link: https://www.econbiz.de/10009783687
Saved in:
2
Digitale Revolution : Auswirkungen auf das Marketing
Kreutzer, Ralf T.
- In:
Dialogmarketing Perspektiven 2012/2013 : Tagungsband ; …
,
(pp. 63-87)
.
2013
Persistent link: https://www.econbiz.de/10009783691
Saved in:
3
Die Zukunft des Dialogmarketings! : träumen Androiden von elektrischen Schafen?
Bulander, Rebecca
;
Britsch, Johannes
;
Kölmel, Bernhard
; …
- In:
Dialogmarketing Perspektiven 2012/2013 : Tagungsband ; …
,
(pp. 37-61)
.
2013
Persistent link: https://www.econbiz.de/10009783723
Saved in:
4
Digital Dialog Insights 2012
Eichsteller, Harald
;
Seitz, Jürgen
- In:
Dialogmarketing Perspektiven 2012/2013 : Tagungsband ; …
,
(pp. 11-35)
.
2013
Persistent link: https://www.econbiz.de/10009783726
Saved in:
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