Digital Dialog Insights 2012
Year of publication: |
2013
|
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Authors: | Eichsteller, Harald ; Seitz, Jürgen |
Published in: |
Dialogmarketing Perspektiven 2012/2013 : Tagungsband ; 7. Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing. - Wiesbaden : Springer Gabler, ISBN 3-658-02038-5. - 2013, p. 11-35
|
Subject: | Direktmarketing | Direct marketing | Online-Marketing | Internet marketing |
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