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~isPartOf:"Die Bank"
~isPartOf:"Marketing intelligence & planning"
~isPartOf:"Risikoprofiling von Anlegern : Kundenprofile treffend analysieren und in der Beratung nutzen"
~subject:"Banking services"
~subject:"Relationship marketing"
~type:"article"
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Search: subject_exact:"Massengeschäft von Banken"
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Banking services
Relationship marketing
Personal banking
69
Privatkundengeschäft
69
Deutschland
36
Germany
36
Beziehungsmarketing
12
Anlageberatung
11
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Die Bank
Marketing intelligence & planning
Risikoprofiling von Anlegern : Kundenprofile treffend analysieren und in der Beratung nutzen
The international journal of bank marketing : IJBM
22
Journal of financial services marketing : JFSM
11
Journal of retailing and consumer services
9
Financial innovation in retail and corporate banking
6
The journal of services marketing
6
Erfolgsfaktor Kundenorientierung : aktuelle Ansätze in der Vermögensberatung aus Sicht unterschiedlicher Marktteilnehmer
5
International journal of bank marketing
5
Global business review
4
Bank-Archiv : Zeitschrift für das gesamte Bank- und Börsenwesen : journal of banking and financial research
3
Bank-Praktiker : rechtssicher, revisionsfest, risikogerecht
3
Cogent business & management
3
International journal of electronic customer relationship management : IJECRM
3
International journal of services and operations management
3
Services marketing quarterly
3
Achieving excellence in retail banking
2
African journal of economic and management studies : AJEMS
2
Aktuelle Entwicklungen im Finanzdienstleistungsbereich : 3. Liechtensteinisches Finanzdienstleistungs-Symposium an der Fachhochschule Liechtenstein ; mit 50 Tabellen
2
Banks and bank systems : international research journal
2
Business and Economic Research : BER
2
Economic research
2
GITAM journal of management : a quarterly publication of GITAM Institute of Management
2
International Customer Behaviour and Retailing Research : 2nd CIRCLE conference proceedings
2
International journal of business competition and growth : IJBCG
2
International journal of business excellence : IJBEX
2
International journal of emerging markets
2
International journal of financial innovation in banking : IJFIB
2
International journal of financial research
2
International journal of quality and service sciences
2
International journal of technology marketing : IJTMkt
2
Journal of contemporary management : JMC
2
Journal of digital banking
2
Journal of financial services marketing
2
Journal of global marketing
2
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
2
Kundenzufriedenheit : Konzepte - Methoden - Erfahrungen
2
Managing service quality : MSQ ; an international journal
2
Quality management journal : QMJ
2
The TQM journal : the international review of organizational improvement
2
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ECONIS (ZBW)
16
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1
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10
of
16
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1
Linking internal marketing with customer outcomes
Boukis, Achilleas
;
Kaminakis, Kostas
;
Siampos, Anastasios
; …
- In:
Marketing intelligence & planning
33
(
2015
)
3
,
pp. 394-413
Persistent link: https://www.econbiz.de/10011298760
Saved in:
2
The role of price satisfaction in managing customer relationships : the case of financial services
Lymperopoulos, Constantine
;
Chaniotakis, Ioannis E.
; …
- In:
Marketing intelligence & planning
31
(
2013
)
3
,
pp. 216-228
Persistent link: https://www.econbiz.de/10009760676
Saved in:
3
Understanding the role of social media in bank marketing
Mitic, Miljana
;
Kapulos, Alexandros
- In:
Marketing intelligence & planning
30
(
2012
)
7
,
pp. 668-686
Persistent link: https://www.econbiz.de/10009671119
Saved in:
4
Differenzierungsstrategien im Preiswettbewerb : höhere Margen sind möglich
Mihm, Oliver
- In:
Die Bank
(
2009
)
3
,
pp. 38-43
Persistent link: https://www.econbiz.de/10003806263
Saved in:
5
Cross Selling im Retail Banking : den Ertragshebel ansetzen
Haupt, Jörg
;
Röhl, Sven
- In:
Die Bank
(
2009
)
4
,
pp. 44-48
Persistent link: https://www.econbiz.de/10003818063
Saved in:
6
Die nächste Generation gewinnen : Kundenakquisition im Private Banking
Stettler, Roger
- In:
Die Bank
(
2008
)
3
,
pp. 38-40
Persistent link: https://www.econbiz.de/10003639441
Saved in:
7
Kein Share of Wallet ohne Share of Heart : die emotionalen Faktoren im Private Banking
Carl, Reinhard
- In:
Die Bank
(
2008
)
4
,
pp. 34-39
Persistent link: https://www.econbiz.de/10003653450
Saved in:
8
Loyalitätsmanagement bei Banken : wichtiger Wachstumshebel
Vater, Dirk
;
Gumsheimer, Thomas
- In:
Die Bank
(
2008
)
6
,
pp. 54-57
Persistent link: https://www.econbiz.de/10003702594
Saved in:
9
Private Banking : steiniger Erfolgspfad
Kleine, Jens
;
Wesseling, Matthias
;
Wöhler, Jens
- In:
Die Bank
(
2007
)
12
,
pp. 32-38
Persistent link: https://www.econbiz.de/10003575272
Saved in:
10
Bankmarketing : Kundenbindung mit Mehrwert
Finkenberg, Andreas
- In:
Die Bank
(
2007
)
12
,
pp. 52-53
Persistent link: https://www.econbiz.de/10003575284
Saved in:
1
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