Cross Selling im Retail Banking : den Ertragshebel ansetzen
Jörg Haupt; Sven Röhl
| Year of publication: |
2009
|
|---|---|
| Authors: | Haupt, Jörg ; Röhl, Sven |
| Published in: |
Die Bank. - Köln : Bank-Verlag, ISSN 0342-3182, ZDB-ID 131636-9. - 2009, 4, p. 44-48
|
| Subject: | Privatkundengeschäft | Personal banking | Marktsegmentierung | Market segmentation | Beziehungsmarketing | Relationship marketing | Performance-Messung | Performance measurement |
| Extent: | Ill., graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | German |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003818063