Linking internal marketing with customer outcomes
Achilleas Boukis; Kostas Kaminakis; Anastasios Siampos; Ioannis Kostopoulos
| Year of publication: |
2015
|
|---|---|
| Authors: | Boukis, Achilleas ; Kaminakis, Kostas ; Siampos, Anastasios ; Kostopoulos, Ioannis |
| Published in: |
Marketing intelligence & planning. - Bingley : Emerald Group Publishing Limited, ISSN 0263-4503, ZDB-ID 83207-8. - Vol. 33.2015, 3, p. 394-413
|
| Subject: | Service quality | Internal marketing | Hierarhical | Organizational identification | Retail banking | Dienstleistungsqualität | Privatkundengeschäft | Personal banking | Internationales Marketing | International marketing | Beziehungsmarketing | Relationship marketing |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011298760