//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Die Betriebswirtschaft : DBW"
~isPartOf:"Journal of global marketing"
~isPartOf:"The journal of brand management : an international journal"
~subject:"Beziehungsmarketing"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Marktorientierte Unternehmensführung"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Beziehungsmarketing
Marketing management
127
Marketingmanagement
127
Brand management
51
Markenführung
51
Consumer behaviour
29
Konsumentenverhalten
29
Brand image
21
Markenimage
21
Brand
19
Markenartikel
19
Theorie
15
Theory
15
International marketing
14
Internationales Marketing
14
Brand architecture
13
Markenarchitektur
12
Corporate reputation
10
Firm performance
10
Firmenimage
10
Unternehmenserfolg
10
Luxury goods
9
Luxusgüter
9
USA
9
United States
9
Relationship marketing
8
Corporate Social Responsibility
7
Corporate culture
7
Corporate social responsibility
7
KMU
7
SME
7
Unternehmenskultur
7
Deutschland
6
Germany
6
Social Web
6
Social web
6
brand orientation
6
Advertising
5
Advertising effects
5
Branding
5
more ...
less ...
Online availability
All
Undetermined
5
Type of publication
All
Article
7
Book / Working Paper
1
Type of publication (narrower categories)
All
Article in journal
8
Aufsatz in Zeitschrift
8
Collection of articles of several authors
1
Sammelwerk
1
Language
All
English
7
German
1
Author
All
Bjerke, Rune
1
Haase, Janina
1
Hansen, Ursula
1
Hawkins, Matthew A.
1
Hennig-Thurau, Thorsten
1
Hennigs, Nadine
1
Hirvonen, Saku
1
Ind, Nicholas
1
Labenz, Franziska
1
Laukkanen, Tommi
1
Ramadan, Zahy B.
1
Reijonen, Helen
1
Ryder, Ian
1
Uggla, Henrik
1
Wiedmann, Klaus-Peter
1
Åsberg, Per
1
more ...
less ...
Published in...
All
Die Betriebswirtschaft : DBW
Journal of global marketing
The journal of brand management : an international journal
Industrial marketing management : the international journal for industrial and high-tech firms
50
Journal of business research : JBR
45
The journal of business & industrial marketing
29
Journal of strategic marketing
28
Journal of retailing and consumer services
23
SpringerLink / Bücher
20
Journal of the Academy of Marketing Science
19
European journal of marketing : EJM
17
Business horizons
14
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
12
Journal of marketing communications
11
Journal of retailing
11
Cogent business & management
10
International journal of electronic customer relationship management : IJECRM
10
Journal of marketing
10
Journal of marketing management : MM
10
The journal of product & brand management
10
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
9
Journal of business-to-business marketing
9
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
9
Europäische Hochschulschriften / 5
8
Harvard-Business-Manager : das Wissen der Besten
8
International journal of hospitality management
8
The service industries journal
8
Asia Pacific journal of marketing and logistics
7
Gabler Edition Wissenschaft
7
International journal of internet marketing and advertising : IJIMA
7
International review on public and non-profit marketing
7
Jahrbuch der Absatz- und Verbrauchsforschung
7
Journal of marketing management : JMM ; journal of the Academy of Marketing
7
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
7
Marketing intelligence & planning
7
Marketing letters : a journal of research in marketing
7
Springer eBook Collection / Business and Economics
7
The marketing review
7
International journal of retail & distribution management
6
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
6
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
6
Journal of international marketing
6
more ...
less ...
Source
All
ECONIS (ZBW)
8
Showing
1
-
8
of
8
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Introducing multi-dimensional brand architecture : taking structure, market orientation and stakeholder alignment into account
Åsberg, Per
;
Uggla, Henrik
- In:
The journal of brand management : an international journal
26
(
2019
)
5
,
pp. 483-496
Persistent link: https://www.econbiz.de/10012060152
Saved in:
2
Brand-brand relational moments
Ramadan, Zahy B.
- In:
The journal of brand management : an international journal
26
(
2019
)
6
,
pp. 705-716
Persistent link: https://www.econbiz.de/10012120871
Saved in:
3
The power of experiential marketing : exploring the causal relationships among multisensory marketing, brand experience, customer perceived value and brand strength
Wiedmann, Klaus-Peter
;
Labenz, Franziska
;
Haase, Janina
; …
- In:
The journal of brand management : an international journal
25
(
2018
)
2
,
pp. 101-118
Persistent link: https://www.econbiz.de/10011891057
Saved in:
4
Brand network communities : leveraging brand relationships within the supply-chain
Hawkins, Matthew A.
- In:
The journal of brand management : an international journal
24
(
2017
)
6
,
pp. 516-521
Persistent link: https://www.econbiz.de/10011771415
Saved in:
5
The brand orientation-performance relationship : an examination of moderation effects
Hirvonen, Saku
;
Laukkanen, Tommi
;
Reijonen, Helen
- In:
The journal of brand management : an international journal
20
(
2012/13
)
8
,
pp. 623-641
Persistent link: https://www.econbiz.de/10010197493
Saved in:
6
Special issue: Brand management and the customer experience
Ryder, Ian
(
contributor
)
-
2007
Persistent link: https://www.econbiz.de/10003611525
Saved in:
7
The concept of participatory market orientation : an organisation-wide appoach to enhancing brand equity
Ind, Nicholas
;
Bjerke, Rune
- In:
The journal of brand management : an international journal
15
(
2007/08
)
2
,
pp. 135-145
Persistent link: https://www.econbiz.de/10003611605
Saved in:
8
Kundenartikulationen im Internet : virtuelle Meinungsplattformen als Herausforderung für das Marketing
Hennig-Thurau, Thorsten
;
Hansen, Ursula
- In:
Die Betriebswirtschaft : DBW
61
(
2001
)
5
,
pp. 560-580
Persistent link: https://www.econbiz.de/10001617863
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->