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~isPartOf:"Die Betriebswirtschaft : DBW"
~isPartOf:"Journal of retailing and consumer services"
~isPartOf:"The journal of brand management : an international journal"
~subject:"Luxusgüter"
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Search: subject_exact:"Marktorientierte Unternehmensführung"
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Luxusgüter
Marketing management
163
Marketingmanagement
163
Consumer behaviour
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68
Brand management
65
Markenführung
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Beziehungsmarketing
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Arrigo, Elisa
1
Azemi, Yllka
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Barnier, Virginie de
1
Bastien, Vincent
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Bernal, Pedro Mir
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Chhikara, Ritu
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Cooper, Holly
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Minor, Michael
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Ozuem, Wilson
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Reyneke, Mignon
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Romero, Jaime
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Die Betriebswirtschaft : DBW
Journal of retailing and consumer services
The journal of brand management : an international journal
Journal of business research : JBR
12
Global marketing strategies for the promotion of luxury goods
5
International journal of wine business research : IJWBR
4
Journal of global fashion marketing : JGfM
4
Journal of strategic marketing
4
Luxus als Distinktionsstrategie : Kommunikation in der internationalen Luxus- und Fashionindustrie
4
SpringerLink / Bücher
3
The journal of product & brand management
3
AMS review : official publication of the Academy of Marketing Science
2
Advances in marketing, customer relationship management , and e-services (AMCRMES) book series
2
Asia Pacific journal of marketing and logistics
2
International journal of advertising : the review of marketing communications
2
International journal of internet marketing and advertising : IJIMA
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Luxury marketing : a challenge for theory and practice
2
Premier reference source
2
Administrative Sciences : open access journal
1
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
1
Amfiteatru economic : an economic and business research periodical
1
Building businesses in emerging and developing countries : challenges and opportunities
1
Business history review
1
Central European business review : CEBR
1
Cogent business & management
1
Competitive drivers for improving future business performance
1
Das Internet der Zukunft : bewährte Erfolgstreiber und neue Chancen ; Wolfgang Fritz zum 60. Geburtstag
1
Das Wirtschaftsstudium : wisu ; Zeitschrift für Ausbildung, Prüfung, Berufseinstieg und Fortbildung
1
Department of Management, Università Ca' Foscari Venezia Working Paper
1
Digital Transformation for Fashion and Luxury Brands : Theory and Practice
1
Digital business
1
Discussion paper / Tinbergen Institute
1
Econometric Institute research papers
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Emerging research on Islamic marketing and tourism in the global economy
1
Erlebniskommunikation : Erfolgsfaktoren für die Marketingpraxis
1
European journal of marketing
1
European research studies
1
Fashion branding and communication : core strategies of European luxury brands
1
Flagship marketing : concepts and places
1
Global business review
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ECONIS (ZBW)
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1
Inducing omni-temporality : product heritage appropriation in corporate heritage brand construction
Bernal, Pedro Mir
;
Pecot, Fabien
;
Hudson, Bradford
; …
- In:
The journal of brand management : an international journal
30
(
2023
)
2
,
pp. 144-156
Persistent link: https://www.econbiz.de/10014251429
Saved in:
2
Luxury fashion brand customers' perceptions of mobile marketing : evidence of multiple communications and marketing channels
Azemi, Yllka
;
Ozuem, Wilson
;
Wiid, Ria
;
Hobson, Ana
- In:
Journal of retailing and consumer services
66
(
2022
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013209692
Saved in:
3
Evolution of luxury marketing landscape : a bibliometric analysis and future directions
Rathi, Rubal
;
Garg, Ruchi
;
Kataria, Aakanksha
; …
- In:
The journal of brand management : an international journal
29
(
2022
)
3
,
pp. 241-257
Persistent link: https://www.econbiz.de/10013270417
Saved in:
4
Enhancing brand coolness through perceived luxury values : insight from luxury fashion brands
Loureiro, Sandra Maria Correia
;
Jiménez-Barreto, Jano
; …
- In:
Journal of retailing and consumer services
57
(
2020
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012305252
Saved in:
5
The implications of digital marketing on WeChat for luxury fashion brands in China
Liu, Sindy
;
Perry, Patsy
;
Gadzinski, Gregory
- In:
The journal of brand management : an international journal
26
(
2019
)
4
,
pp. 395-409
Persistent link: https://www.econbiz.de/10012060141
Saved in:
6
The power of experiential marketing : exploring the causal relationships among multisensory marketing, brand experience, customer perceived value and brand strength
Wiedmann, Klaus-Peter
;
Labenz, Franziska
;
Haase, Janina
; …
- In:
The journal of brand management : an international journal
25
(
2018
)
2
,
pp. 101-118
Persistent link: https://www.econbiz.de/10011891057
Saved in:
7
The influence of perceived strength of brand origin on willingness to pay more for luxury goods
Siew, Shir-Way
;
Minor, Michael
;
Felix, Reto
- In:
The journal of brand management : an international journal
25
(
2018
)
6
,
pp. 591-605
Persistent link: https://www.econbiz.de/10011962816
Saved in:
8
The flagship stores as sustainability communication channels for luxury fashion retailers
Arrigo, Elisa
- In:
Journal of retailing and consumer services
44
(
2018
),
pp. 170-177
Persistent link: https://www.econbiz.de/10011904369
Saved in:
9
Restoring luxury corporate heritage brands : from crisis to ascendency
Cooper, Holly
;
Miller, Dale
;
Merrilees, Bill
- In:
The journal of brand management : an international journal
22
(
2015
)
5
,
pp. 448-466
Persistent link: https://www.econbiz.de/10011350065
Saved in:
10
Managing brands ion times of economic downturn : how do luxury brands fare?
Reyneke, Mignon
;
Sorokáčová, Alexandra
;
Pitt, Leyland F.
- In:
The journal of brand management : an international journal
19
(
2011/12
)
6
,
pp. 457-466
Persistent link: https://www.econbiz.de/10009528856
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