//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Die Betriebswirtschaft : DBW"
~isPartOf:"Marketing intelligence & planning"
~person:"Simkin, Lyndon"
~subject:"Market research"
~subject:"Marketing management"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Marktorientierte Unternehmensführung"
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Market research
Marketing management
Marketingmanagement
3
Marktforschung
2
Automotive industry
1
Beziehungsmarketing
1
China
1
Consumer behaviour
1
Cross-cultural research
1
Customer engagement
1
Customer integration
1
Decision
1
Einzelhandel
1
Emerging economies
1
Emerging markets
1
Entscheidung
1
Großbritannien
1
KMU
1
Kfz-Industrie
1
Konsumentenverhalten
1
Kundenintegration
1
Marketing
1
Marketing planning
1
Marketing research
1
Marketing segmentation
1
Performance measurement
1
Performance-Messung
1
Relationship marketing
1
Retail trade
1
Retailing
1
SME
1
Schwellenländer
1
Test marketing
1
United Kingdom
1
more ...
less ...
Type of publication
All
Article
3
Type of publication (narrower categories)
All
Article in journal
3
Aufsatz in Zeitschrift
3
Language
All
English
3
Author
All
Simkin, Lyndon
Ardley, Barry
2
Caemmerer, Barbara
2
Fearne, Andrew P.
2
Grace, Debra
2
Haedrich, Günther
2
Hansen, Ursula
2
Harker, Michael
2
Kaas, Klaus Peter
2
Kumar, Prashant
2
Meffert, Heribert
2
Simmons, Geoffrey
2
Steinmann, Horst
2
Tomczak, Torsten
2
Abosag, Ibrahim
1
Adam, Stewart
1
Agbemabiese, George Cudjoe
1
Agnihotri, Raj
1
Ahmadi, Zahra
1
Althans, Jürgen
1
Anning-Dorson, Thomas
1
Armstrong, Gillian
1
Asaad, Yousra
1
Bal, Anjali
1
Balboni, Bernardo
1
Balmer, John M. T.
1
Bang, Nguyen
1
Becker, Fred G.
1
Benkenstein, Martin
1
Binninger, Franz-Michael
1
Brem, Alexander
1
Brennan, Ross
1
Brettel, Malte
1
Brockhoff, Klaus
1
Brooks, Neil
1
Brouthers, Lance Eliot
1
Bu, Yi
1
Cacciolatti, Luca A.
1
Casidy, Riza
1
Centeno, Edgar
1
more ...
less ...
Published in...
All
Die Betriebswirtschaft : DBW
Marketing intelligence & planning
Journal of strategic marketing
2
Industrial marketing management : the international journal for industrial and high-tech firms
1
The marketing book
1
The marketing review
1
Source
All
ECONIS (ZBW)
3
Showing
1
-
3
of
3
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Customer engagement planning emerging from the "individualist-collectivist"-framework : an empirical examination in China and UK
Bang, Nguyen
;
Chang, Kirk
;
Simkin, Lyndon
- In:
Marketing intelligence & planning
32
(
2014
)
1
,
pp. 41-65
Persistent link: https://www.econbiz.de/10010252037
Saved in:
2
Simulated test marketing in emerging markets : the need to re-think
Korotkov, Nikolay
;
Occhiocupo, Nicoletta
;
Simkin, Lyndon
- In:
Marketing intelligence & planning
31
(
2013
)
7
,
pp. 807-822
Persistent link: https://www.econbiz.de/10010227502
Saved in:
3
Judging marketing mix effectiveness
Brooks, Neil
;
Simkin, Lyndon
- In:
Marketing intelligence & planning
30
(
2012
)
5
,
pp. 494-514
Persistent link: https://www.econbiz.de/10009611623
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->