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~isPartOf:"Die Betriebswirtschaft : DBW"
~isPartOf:"Marketing intelligence & planning"
~subject:"Produktentwicklung"
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Produktentwicklung
Marketing management
106
Marketingmanagement
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Marketing
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14
Theorie
13
Theory
13
Market research
12
Marktforschung
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Agnihotri, Raj
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Brem, Alexander
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Horn, Christian Franz
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Luce, Fernando Bins
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Schmidt, Marcus
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Die Betriebswirtschaft : DBW
Marketing intelligence & planning
Industrial marketing management : the international journal for industrial and high-tech firms
19
Journal of business research : JBR
16
The journal of business & industrial marketing
15
International journal of innovation management
11
Journal of strategic marketing
10
SpringerLink / Bücher
8
European journal of marketing : EJM
7
Journal of business-to-business marketing
6
Journal of the Academy of Marketing Science
6
The journal of product innovation management : an international publication of the Product Development & Management Association
6
European journal of innovation management
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
The journal of product & brand management
4
IEEE transactions on engineering management : EM
3
International journal of innovation and technology management
3
International journal of production economics
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International journal of technology marketing : IJTMkt
3
Springer eBook Collection
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Asia Pacific journal of marketing and logistics
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Business horizons
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Cogent business & management
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DLSU business & economics review
2
ERIM Report Series Reference
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Economics of innovation and new technology
2
European management journal
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From knowledge management to strategic competence : measuring technological, market and organisational innovation
2
Innovation and marketing in the pharmaceutical industry : emerging practices, research, and policies
2
Innovation: organization & management : IOM
2
International journal of technology management : IJTM
2
International small business journal : researching entrepreneurship
2
Journal of business case studies
2
Journal of business strategy
2
Journal of international marketing
2
Journal of marketing research
2
Journal of marketing research : JMR
2
Journal of marketing theory and practice
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Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
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Management decision : MD
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Management science : journal of the Institute for Operations Research and the Management Sciences
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ECONIS (ZBW)
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1
Marketing's contribution from the perspective of marketing executives
Tollin, Karin
;
Schmidt, Marcus
- In:
Marketing intelligence & planning
33
(
2015
)
7
,
pp. 1047-1070
Persistent link: https://www.econbiz.de/10011447950
Saved in:
2
Damaging brands through market research : can customer involvement in prediction markets damage brands?
Horn, Christian Franz
;
Brem, Alexander
;
Ivens, Björn
- In:
Marketing intelligence & planning
32
(
2014
)
2
,
pp. 232-248
Persistent link: https://www.econbiz.de/10010364043
Saved in:
3
Effects of relational proclivity and marketing intelligence on new product development
Trainor, Kevin J.
;
Krush, Michael T.
;
Agnihotri, Raj
- In:
Marketing intelligence & planning
31
(
2013
)
7
,
pp. 788-806
Persistent link: https://www.econbiz.de/10010227504
Saved in:
4
Organizational structure and specialized marketing capabilities in SMEs
Trez, Guilherme
;
Luce, Fernando Bins
- In:
Marketing intelligence & planning
30
(
2012
)
2
,
pp. 143-164
Persistent link: https://www.econbiz.de/10009570967
Saved in:
5
IMC strategies in new high technology product launches
Winter, Susanna
;
Sundqvist, Sanna
- In:
Marketing intelligence & planning
27
(
2009
)
2
,
pp. 191-215
Persistent link: https://www.econbiz.de/10009526383
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