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~isPartOf:"Dienstleistungsmarken : Forum Dienstleistungsmanagement"
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Beziehungsmarketing
5
Brand management
5
Markenführung
5
Relationship marketing
5
Dienstleistungsmarketing
4
Services marketing
4
Theorie
4
Theory
4
Bank marketing
1
Bankmarketing
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Brand image
1
Consumer behaviour
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Cost-benefit analysis
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Customer value
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Dienstleistungsmanagement
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Emotion
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Immaterielle Güter
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Intangible goods
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Konsumentenverhalten
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Kosten-Nutzen-Analyse
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Markenimage
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Psychology of advertising
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Schweiz
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Semiotics
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UBS - Schweizerische Bankgesellschaft
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Benkenstein, Martin
1
Bruhn, Manfred
1
Cheng, Candace Stella
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Fließ, Sabine
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Huber, Frank
1
Maeß, Roland
1
Stauss, Bernd
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Tanner, Thomas
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Uhrich, Sebastian
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Vogel, Johannes
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Vollhardt, Kai
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Dienstleistungsmarken : Forum Dienstleistungsmanagement
Journal of business research : JBR
648
Journal of retailing and consumer services
584
Industrial marketing management : the international journal for industrial and high-tech firms
424
International journal of electronic customer relationship management : IJECRM
389
SpringerLink / Bücher
358
International journal of hospitality management
300
The journal of services marketing
227
The journal of business & industrial marketing
199
The service industries journal
195
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
186
Journal of strategic marketing
179
Journal of the Academy of Marketing Science
176
Journal of marketing
134
Springer eBook Collection / Business and Economics
128
Premier reference source
122
International journal of contemporary hospitality management
121
Journal of travel and tourism marketing
118
Journal of service research : JSR
117
Journal of hospitality marketing & management
116
Tourism management : research, policies, practice
114
Marketing intelligence & planning
113
Gabler Edition Wissenschaft
110
The journal of product & brand management
110
Asia Pacific journal of marketing and logistics
107
Journal of retailing
107
The journal of brand management : an international journal
107
Journal of service management
106
Cogent business & management
104
Psychology & marketing
102
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
101
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
98
European journal of marketing : EJM
96
Services marketing quarterly
95
Journal of marketing management : MM
87
The international journal of bank marketing : IJBM
86
Service business
80
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
78
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
76
The international review of retail, distribution and consumer research
75
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
74
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ECONIS (ZBW)
5
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1
Konzeption und Determinanten des Markencommitment in Dienstleistungsbeziehungen
Benkenstein, Martin
;
Uhrich, Sebastian
- In:
Dienstleistungsmarken : Forum Dienstleistungsmanagement
,
(pp. 37-55)
.
2008
Persistent link: https://www.econbiz.de/10003676005
Saved in:
2
Aufbau von Markenbeziehungen als Grundlage des Dienstleistungsmanagements
Huber, Frank
;
Vollhardt, Kai
;
Vogel, Johannes
- In:
Dienstleistungsmarken : Forum Dienstleistungsmanagement
,
(pp. 57-76)
.
2008
Persistent link: https://www.econbiz.de/10003676020
Saved in:
3
Der Kontaktmitarbeiter als Nutzer der Dienstleistungsmarke
Fließ, Sabine
;
Maeß, Roland
- In:
Dienstleistungsmarken : Forum Dienstleistungsmanagement
,
(pp. 275-299)
.
2008
Persistent link: https://www.econbiz.de/10003677282
Saved in:
4
Persönlich, menschlich, zugänglich : emotionale Markenbindung bei der Schweizer Bank UBS
Tanner, Thomas
;
Cheng, Candace Stella
- In:
Dienstleistungsmarken : Forum Dienstleistungsmanagement
,
(pp. 325-344)
.
2008
Persistent link: https://www.econbiz.de/10003677472
Saved in:
5
Dienstleistungsmarken : eine Einführung in den Sammelband
Stauss, Bernd
;
Bruhn, Manfred
- In:
Dienstleistungsmarken : Forum Dienstleistungsmanagement
,
(pp. 3-33)
.
2008
Persistent link: https://www.econbiz.de/10003679991
Saved in:
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