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~isPartOf:"Dienstleistungsmodellierung 2014 : vom Servicemodell zum Anwendungssystem"
~isPartOf:"Journal of consumer research : JCR ; an interdisciplinary bimonthly"
~isPartOf:"Marketing theory"
~subject:"Werttheorie"
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Dienstleistungsmodellierung 2014 : vom Servicemodell zum Anwendungssystem
Journal of consumer research : JCR ; an interdisciplinary bimonthly
Marketing theory
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ECONIS (ZBW)
3
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Contextualization and value-in-context : how context frames exchange
Chandler, Jennifer D.
;
Vargo, Stephen L.
- In:
Marketing theory
11
(
2011
)
1
,
pp. 35-49
Persistent link: https://www.econbiz.de/10008988885
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2
The nature and processes of market co-creation in triple bottom line firms : leveraging insights from consumer culture theory and service dominant logic
Peñaloza, Lisa
;
Mish, Jenny
- In:
Marketing theory
11
(
2011
)
1
,
pp. 9-34
Persistent link: https://www.econbiz.de/10008988888
Saved in:
3
Value co-creation in service logic : a critical analysis
Grönroos, Christian
- In:
Marketing theory
11
(
2011
)
3
,
pp. 279-301
Persistent link: https://www.econbiz.de/10009355177
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