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~isPartOf:"Digital advertising : theory and research"
~isPartOf:"Journal of retailing and consumer services"
~subject:"Marketingmanagement"
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Search: subject:"Mobile marketing"
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Marketingmanagement
Mobile marketing
31
Mobile Marketing
30
Consumer behaviour
17
Konsumentenverhalten
17
Mobile communications
8
Mobilkommunikation
8
Interactive media
6
Interaktive Medien
6
Social Web
6
Social web
6
Advertising effects
3
Confidence
3
Customer integration
3
Einzelhandel
3
Internet marketing
3
Kundenintegration
3
Marketing management
3
Mobile Business
3
Mobile business
3
Online-Marketing
3
Retail trade
3
Theorie
3
Theory
3
Vertrauen
3
Werbewirkung
3
Betriebliche Wertschöpfung
2
Beziehungsmarketing
2
Computerspiel
2
Emotion
2
Emotions
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Engagement
2
Forschung
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Internet usage
2
Internetnutzung
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Relationship marketing
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Research
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USA
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Azemi, Yllka
1
Hobson, Ana
1
Huang, Lijuan
1
Högberg, Johan
1
Kim, Jongki
1
Mou, Jian
1
Ozuem, Wilson
1
See-To, Eric
1
Shams, Poja
1
Wiid, Ria
1
Wästlund, Erik
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Digital advertising : theory and research
Journal of retailing and consumer services
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
4
Erfolgsfaktoren des Mobile Marketing : [Strategien, Konzepte und Instrumente]
3
Handbook of research on mobile marketing management
3
Interactive Marketing im Web 2.0+ : Konzepte und Anwendungen für ein erfolgreiches Marketingmanagement im Internet
2
Journal of business research : JBR
2
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Apps management and e-commerce transactions in real-time
1
Asian journal of marketing : the official journal of the Marketing Institute of Singapore
1
Business education & accreditation : BEA
1
Business horizons
1
CES working papers
1
Der Handel im Informationszeitalter : Konzepte, Instrumente, Umsetzung ; Klaus Barth zum 65. Geburtstag
1
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
1
Die Zukunft des Electronic Business
1
E-Commerce im Handel : Status quo und Perspektiven
1
Electronic markets : the international journal on networked business
1
Harvard-Business-Manager : das Wissen der Besten
1
Innovation und Wettbewerb in der Dienstleistungsgesellschaft - Aufbruch in das neue Jahrtausend : X. Betriebswirtschaftliche Tage zu Schwerin 2000 ; 19. und 20. Oktober 2000 Crowne Plaza Hotel Schwerin
1
Innovative business practices : prevailing a turbulent era
1
International advertising and communication : current insights and empirical findings
1
International journal of business information systems : IJBIS
1
International journal of business innovation and research : IJBIR
1
International journal of economic research
1
International journal of electronic marketing and retailing : IJEMR
1
International journal of enterprise information systems : an official publication of the Information Resources Management Association
1
International journal of sports marketing & sponsorship
1
International journal of technology marketing : IJTMkt
1
Internet-Marketing : marktorientiertes E-Business in Deutschland und den USA
1
Journal of Indian business research
1
Journal of business economics and management
1
Journal of international consumer marketing
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of marketing theory and practice
1
Journal of retailing
1
Journal of the Academy of Marketing Science
1
Management Handbuch eBanking
1
Management-Konzepte für die New Economy
1
Managing customer relationships : a strategic framework
1
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ECONIS (ZBW)
3
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1
Luxury fashion brand customers' perceptions of
mobile
marketing
: evidence of multiple communications and marketing channels
Azemi, Yllka
;
Ozuem, Wilson
;
Wiid, Ria
;
Hobson, Ana
- In:
Journal of retailing and consumer services
66
(
2022
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013209692
Saved in:
2
Consumer perceived value preferences for
mobile
marketing
in China : a mixed method approach
Huang, Lijuan
;
Mou, Jian
;
See-To, Eric
;
Kim, Jongki
- In:
Journal of retailing and consumer services
48
(
2019
),
pp. 70-86
Persistent link: https://www.econbiz.de/10012001283
Saved in:
3
Gamified in-store
mobile
marketing
: the mixed effect of gamified point-of-purchase advertising
Högberg, Johan
;
Shams, Poja
;
Wästlund, Erik
- In:
Journal of retailing and consumer services
50
(
2019
),
pp. 298-304
Persistent link: https://www.econbiz.de/10012114166
Saved in:
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