Consumer perceived value preferences for mobile marketing in China : a mixed method approach
Year of publication: |
2019
|
---|---|
Authors: | Huang, Lijuan ; Mou, Jian ; See-To, Eric ; Kim, Jongki |
Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 48.2019, p. 70-86
|
Subject: | Consumer perceived value | Mobile marketing | Value dimensions | WeChat official account | Mixed method | Konsumentenverhalten | Consumer behaviour | China | Mobilkommunikation | Mobile communications | Kundenwert | Customer value | Marketingmanagement | Marketing management | Mobile Marketing |
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