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~isPartOf:"Digital advertising : theory and research"
~isPartOf:"Journal of retailing and consumer services"
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Retail trade
Mobile marketing
31
Mobile Marketing
30
Consumer behaviour
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Mobile communications
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Mobilkommunikation
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Interactive media
6
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Chiadmi, Nour-Eddine
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Duffy, Katherine
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Ladhari, Riadh
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Ma, Ngai Ki
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Digital advertising : theory and research
Journal of retailing and consumer services
Journal of retailing
2
Advances in electronic marketing
1
Business horizons
1
Electronic business : theoretische Aspekte und Anwendungen in der betrieblichen Praxis ; Festschrift für Jörg Biethahn ; mit 13 Tabellen
1
Electronic retailing
1
Journal of contemporary marketing science
1
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of organizational computing and electronic commerce
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Marketing in a digital world
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Technological forecasting & social change : an international journal
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ECONIS (ZBW)
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1
The impact of customised
mobile
marketing
on passenger shopping behaviour in the airport terminal
Wu, Cheng-Lung
;
Ma, Ngai Ki
- In:
Journal of retailing and consumer services
66
(
2022
),
pp. 1-13
Persistent link: https://www.econbiz.de/10013209700
Saved in:
2
New trends in retailing and services : editorial
Souiden, Nizar
;
Ladhari, Riadh
;
Chiadmi, Nour-Eddine
- In:
Journal of retailing and consumer services
50
(
2019
),
pp. 286-288
Persistent link: https://www.econbiz.de/10012114163
Saved in:
3
We ARe at home: how augmented reality reshapes
mobile
marketing
and consumer-brand relationships
Scholz, Joachim
;
Duffy, Katherine
- In:
Journal of retailing and consumer services
44
(
2018
),
pp. 11-23
Persistent link: https://www.econbiz.de/10011904302
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