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~isPartOf:"Discourse, identities and genres in corporate communication : sponsorship, advertising and organizational communication"
~isPartOf:"Europäische Hochschulschriften / 5"
~subject:"Corporate culture"
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Corporate culture
Öffentlichkeitsarbeit
39
Public relations
36
Deutschland
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Germany
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Theorie
17
Theory
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Hochschule
6
Higher education institution
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Marketing management
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Wettbewerb
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Corporate reputation
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Firmenimage
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1871-1992
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Bölling, Christoph
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Degano, Chiara
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Evangelisti Allori, Paola
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Lung, Jane
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Discourse, identities and genres in corporate communication : sponsorship, advertising and organizational communication
Europäische Hochschulschriften / 5
Corporate communications : an international journal
33
Journal of business research : JBR
12
Darden Case
10
Tradition kommunizieren : das Handbuch der Heritage Communication ; wie Unternehmen ihre Wurzeln und Werte professionell vermitteln
10
Corporate reputation review : an international journal
9
European journal of marketing : EJM
7
Journal of communication management : an international journal
6
International journal of business communication : IJBC ; a publication of the Association of Business Communication
4
International studies of management and organization
4
Journal of marketing communications
4
Management communication quarterly : an international journal
4
Marketing intelligence & planning
4
SpringerLink / Bücher
4
Corporate social responsibility and environmental management
3
International journal of business communication : IJBC : a publication of the Association for Business Communication
3
Journal of business ethics : JOBE
3
Journal of strategic marketing
3
Long range planning : LRP ; international journal of strategic management
3
The journal of brand management : an international journal
3
Unternehmenskommunikation deutscher Mittel- und Großunternehmen : Theorie und Praxis in historischer Perspektive
3
Beiträge zur Wirtschaftskommunikation : Veröffentlichungen des "Arbeitsbereich Unternehmenskommunikation" (ARBUK)
2
Business strategy and the environment
2
Cogent business & management
2
Communication series
2
Culture and public relations : links and implications
2
Discourse, communication and the enterprise : genres and trends : [a selection of papers originally presented at the Fifth Conference on Discourse, Communication and the Enterprise (DICOEN V) held in Milan in September 2009]
2
Einblicke und Ausblicke
2
Enterprise & society : the international journal of business history
2
Familienunternehmen - wir reden mit Ihnen! : Tagungsband der 2. EMF-Konferenz für Familienunternehmen vom 25.01.2010
2
HBS Case
2
Handbuch Kommunikation : Grundlagen, innovative Ansätze, praktische Umsetzungen
2
Handbuch der Public Relations : wissenschaftliche Grundlagen und berufliches Handeln ; mit Lexikon
2
Journal of Islamic accounting and business research : JIABR
2
Journal of air transport management
2
Journal of business strategy
2
Journal of communication management
2
Journal of strategy and management
2
Nonprofit management & leadership
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ECONIS (ZBW)
5
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1
Linguistic perspectives on image construction and moral identity : the case of banks
Degano, Chiara
- In:
Discourse, identities and genres in corporate …
,
(pp. 235-260)
.
2010
Persistent link: https://www.econbiz.de/10009013050
Saved in:
2
Corporate identity and image promotion through sponsoring international sports events : a view from the Web
Evangelisti Allori, Paola
- In:
Discourse, identities and genres in corporate …
,
(pp. 75-97)
.
2010
Persistent link: https://www.econbiz.de/10009013075
Saved in:
3
A closer look at identities affecting intercultural business communication
Lung, Jane
- In:
Discourse, identities and genres in corporate …
,
(pp. 27-48)
.
2010
Persistent link: https://www.econbiz.de/10009013078
Saved in:
4
Die Anwendung des Marketinginstrumentariums zur Förderung des technologischen Wandels in Industrieunternehmen : unter besonderer Berücksichtigung Polens
Bölling, Christoph
-
1997
Persistent link: https://www.econbiz.de/10000961789
Saved in:
5
Die Anwendung des Marketinginstrumentariums zur Förderung des technologischen Wandels in Industrieunternehmen : unter besonderer Berücksichtigung Polens
Bölling, Christoph
-
1997
Persistent link: https://www.econbiz.de/10012699692
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