Linguistic perspectives on image construction and moral identity : the case of banks
Chiara Degano
Year of publication: |
2010
|
---|---|
Authors: | Degano, Chiara |
Published in: |
Discourse, identities and genres in corporate communication : sponsorship, advertising and organizational communication. - Bern [u.a.] : Lang, ISBN 978-3-0343-0591-4. - 2010, p. 235-260
|
Subject: | Firmenimage | Corporate reputation | Unternehmenskultur | Corporate culture | Öffentlichkeitsarbeit | Public relations | Corporate Social Responsibility | Corporate social responsibility | Linguistik | Linguistics | Rhetorik | Rhetoric | Bank | Großbritannien | United Kingdom | Italien | Italy |
Saved in:
Saved in favorites
Similar items by subject
-
Communicating corporate ethos on the web : the self-presentation of PR agencies
Isaksson, Maria, (2010)
-
Evangelisti Allori, Paola, (2010)
-
Leiva, Ricardo, (2016)
- More ...
Similar items by person
-
Business and national identity : the press coverage of Fiat's bids for Chrysler and Opel
Degano, Chiara, (2011)
- More ...