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~isPartOf:"Discussion paper / Centre for Economic Policy Research"
~isPartOf:"Documentos de trabajo / Universidad Pública de Navarra, Departamento de Economía"
~isPartOf:"Journal of nonprofit & public sector marketing"
~subject:"Altruismus"
~subject:"Large city"
~type_genre:"Aufsatz in Zeitschrift"
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Discussion paper / Centre for Economic Policy Research
Documentos de trabajo / Universidad Pública de Navarra, Departamento de Economía
Journal of nonprofit & public sector marketing
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Using radio advertising to promote blood donation
Martín-Santana, Josefa D.
;
Reinares-Lara, Eva
; …
- In:
Journal of nonprofit & public sector marketing
30
(
2018
)
1
,
pp. 52-73
Persistent link: https://www.econbiz.de/10011847863
Saved in:
2
Acquiring potential blood donors in large cities : a preference-based donor segmentation study
Boenigk, Silke
;
Leipnitz, Sigrun
- In:
Journal of nonprofit & public sector marketing
28
(
2016
)
4
,
pp. 364-393
Persistent link: https://www.econbiz.de/10011627734
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