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~isPartOf:"Discussion paper / Centre for Economic Policy Research"
~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~isPartOf:"Journal of business research : JBR"
~subject:"Marketing management"
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Search: subject:"Management"
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Marketing management
Lieferantenmanagement
1,148
Supplier relationship management
1,148
Relationship marketing
1,060
Beziehungsmarketing
1,058
Innovation
992
Consumer behaviour
975
Konsumentenverhalten
975
Innovation management
868
Innovationsmanagement
867
Brand management
712
Markenführung
712
Theory
700
Theorie
697
Firm performance
639
Unternehmenserfolg
637
Business-to-business marketing
613
B-to-B-Marketing
611
Marketingmanagement
575
Strategisches Management
457
Strategic management
456
Brand image
453
Markenimage
453
Business network
412
Unternehmensnetzwerk
412
USA
410
United States
409
Corporate social responsibility
404
Corporate Social Responsibility
402
Knowledge management
367
Wissensmanagement
367
Lieferkette
366
Supply chain
366
Knowledge transfer
326
Wissenstransfer
326
Social Web
295
Social web
295
Brand
287
Organisatorischer Wandel
283
Organizational change
283
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330
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6
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564
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11
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571
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15
Sammelwerk
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3
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3
Fallstudie
3
Graue Literatur
3
Konferenzbeitrag
3
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3
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3
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1
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575
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Di Benedetto, C. Anthony
9
Ko, Eunju
8
Lindgreen, Adam
8
Terho, Harri
8
Laroche, Michel
6
Morgan, Robert
6
Yan, Ruiliang
6
Kim, Kyung Hoon
5
Kindström, Daniel
5
O'Cass, Aron
5
Parvinen, Petri
5
Pei, Zhi
5
Agnihotri, Raj
4
Akter, Shahriar
4
Calantone, Roger J.
4
Cao, Guangming
4
Eggert, Andreas
4
Lim, Weng Marc
4
Madhavaram, Sreedhar
4
Möller, K. E. Kristian
4
Sarin, Shikhar
4
Sharma, Piyush
4
Sivakumar, K.
4
Ulaga, Wolfgang
4
Zhou, Kevin Zheng
4
Aulōnitēs, Geōrgios I.
3
Blankson, Charles
3
Cadogan, John W.
3
Cartwright, Severina
3
Duan, Yanqing
3
Dwivedi, Yogesh Kumar
3
Geersbro, Jens
3
Ghauri, Pervez N.
3
Gudergan, Siegfried
3
Gölgeci, Ismail
3
Haas, Alexander
3
Hossain, Md Afnan
3
Hughes, Paul
3
Hult, G. Tomas M.
3
Jaakkola, Elina
3
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Discussion paper / Centre for Economic Policy Research
Industrial marketing management : the international journal for industrial and high-tech firms
Journal of business research : JBR
Journal of strategic marketing
192
SpringerLink / Bücher
172
European journal of marketing : EJM
129
Journal of marketing management : MM
122
Europäische Hochschulschriften / 5
114
Journal of the Academy of Marketing Science
109
The journal of business & industrial marketing
107
Journal of marketing communications
104
Journal of marketing
98
Marketing intelligence & planning
82
Journal of retailing and consumer services
79
Gabler Edition Wissenschaft
75
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
67
Springer eBook Collection
65
Management science : journal of the Institute for Operations Research and the Management Sciences
60
The journal of brand management : an international journal
60
Lehrbuch
58
Business horizons
48
The marketing review
48
Asia Pacific journal of marketing and logistics
46
International marketing review
46
Journal of advertising research
44
Journal of global marketing
43
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
43
Marketing : ZFP ; journal of research and management
42
Jahrbuch der Absatz- und Verbrauchsforschung
41
Journal of marketing research : JMR
41
The journal of product & brand management
41
International journal of technology marketing : IJTMkt
40
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
40
Journal of business economics : JBE
39
AMS review : official publication of the Academy of Marketing Science
38
Harvard-Business-Manager : das Wissen der Besten
38
Psychology & marketing
38
Springer eBook Collection / Business and Economics
38
Marketing letters : a journal of research in marketing
37
Cogent business & management
35
Journal of business ethics : JOBE
35
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ECONIS (ZBW)
575
Showing
1
-
10
of
575
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date (newest first)
date (oldest first)
1
Incorporating direct customers' customer needs in a multi-dimensional B2B market segmentation approach
Tang, Yihui
;
Mantrala, Murali K.
- In:
Industrial marketing management : the international …
119
(
2024
),
pp. 252-263
Persistent link: https://www.econbiz.de/10014555812
Saved in:
2
The influence of marketing exploitation and exploration on business-to-business small and medium-sized enterprises' pioneering orientation
Liu, Gordon
;
Chen, Yantai
;
Ko, Wai Wai
- In:
Industrial marketing management : the international …
117
(
2024
),
pp. 131-147
Persistent link: https://www.econbiz.de/10014530207
Saved in:
3
B2B green marketing strategies for European firms : implications for people, planet and profit
Tzanidis, Theofilos
;
Magni, Domitilla
;
Scuotto, Veronika
; …
- In:
Industrial marketing management : the international …
117
(
2024
),
pp. 481-492
Persistent link: https://www.econbiz.de/10014531637
Saved in:
4
Only senior managers lead business model innovation, or do they? : levels of
management
and dynamic capability deployment
Funke, Andrea (Wischmeyer)
;
Wilden, Ralf
;
Gudergan, …
- In:
Industrial marketing management : the international …
114
(
2023
),
pp. 181-195
Persistent link: https://www.econbiz.de/10014433445
Saved in:
5
Developing customer analytics capability in firms of different ages : examining the complementarity of outside-in and inside-out resources
Mehrabi, Hamed
;
Chen, Yongjian Ken
;
Keramati, Abbas
- In:
Industrial marketing management : the international …
119
(
2024
),
pp. 108-121
Persistent link: https://www.econbiz.de/10014555719
Saved in:
6
Dynamic strategic marketing planning : the paradox of concurrently reconfiguring and implementing strategic marketing planning
Theoharakis, Vasilis
;
Zheng, Yuyan
;
Zhang, Long
- In:
Journal of business research : JBR
174
(
2024
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014548081
Saved in:
7
Unleashing the power of artificial intelligence for climate action in industrial markets
Akter, Shahriar
;
Babu, Mujahid Mohiuddin
;
Hani, Umme
; …
- In:
Industrial marketing management : the international …
117
(
2024
),
pp. 92-113
Persistent link: https://www.econbiz.de/10014531654
Saved in:
8
Boosting app-based mobile financial services engagement in B2B subsistence marketplaces : the roles of marketing strategy and app design
Ferdous, Ahmed Shahriar
;
Akareem, Husain Salilul
; …
- In:
Industrial marketing management : the international …
119
(
2024
),
pp. 147-161
Persistent link: https://www.econbiz.de/10014555726
Saved in:
9
Exploring how to develop data-driven innovation capability of marketing within B2B firms : toward a capability model and process-oriented approach
Ravat, Ludivine
;
Hemonnet-Goujot, Aurélie
; …
- In:
Industrial marketing management : the international …
118
(
2024
),
pp. 110-125
Persistent link: https://www.econbiz.de/10014531705
Saved in:
10
Strategic use of social media in marketing and financial performance : the B2B SME context
Cao, Guangming
;
Weerawardena, Jay
- In:
Industrial marketing management : the international …
111
(
2023
),
pp. 41-54
Persistent link: https://www.econbiz.de/10014368295
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