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~isPartOf:"Discussion paper / Centre for Economic Policy Research"
~isPartOf:"JMM : the international journal on media management"
~subject:"Brand management"
~subject:"Broadcasting finance"
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Discussion paper / Centre for Economic Policy Research
JMM : the international journal on media management
Journal of media business studies
9
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5
Media brands and branding
4
Journal of open innovation : technology, market, and complexity
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Engaging consumers through branded entertainment and convergent media
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Enhancing knowledge development in marketing ; Vol. 21
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European journal of international management : EJIM
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Handbuch Medienmanagement : mit 46 Tabellen
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International journal of entrepreneurship and small business : IJESB
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International journal of internet marketing and advertising : IJIMA
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Journalismus ist kein Geschäftsmodell : aktuelle Studien zur Ökonomie und Nicht-Ökonomie des Journalismus
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Management von Medienunternehmen : digitale Innovationen - crossmediale Strategien
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Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Media and change management : creating a path for new content formats, business models, consumer roles, and business responsibility
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Medien im Marketing : Optionen der Unternehmenskommunikation
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Paper prepared for the American Political Science Association Annual Meeting 2016
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The funding of public service media : a matter of value and values
Lowe, Gregory Ferrell
;
Berg, Christian E.
- In:
JMM : the international journal on media management
15
(
2013
)
2
,
pp. 77-97
Persistent link: https://www.econbiz.de/10009777117
Saved in:
2
Brand identity-driven decision making by journalists and media managers : the MBAC model as a theoretical framework
Siegert, Gabriele
;
Gerth, Matthias A.
;
Rademacher, Patrick
- In:
JMM : the international journal on media management
13
(
2011
)
1
,
pp. 53-70
Persistent link: https://www.econbiz.de/10009127897
Saved in:
3
The brand management crisis facing the business of journalism
McDowell, Walter S.
- In:
JMM : the international journal on media management
13
(
2011
)
1
,
pp. 37-51
Persistent link: https://www.econbiz.de/10009127898
Saved in:
4
Media branding in a changing world : challenges and opportunities 2.0
Chan-Olmsted, Sylvia M.
- In:
JMM : the international journal on media management
13
(
2011
)
1
,
pp. 3-19
Persistent link: https://www.econbiz.de/10009127900
Saved in:
5
Mixing media with two-part tariffs
Hörnig, Steffen
;
Valletti, Tommaso M.
-
2006
Persistent link: https://www.econbiz.de/10003284883
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