The brand management crisis facing the business of journalism
Year of publication: |
2011
|
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Authors: | McDowell, Walter S. |
Published in: |
JMM : the international journal on media management. - Philadelphia, Pa. : Taylor & Francis Group, ISSN 1424-1277, ZDB-ID 2010027-9. - Vol. 13.2011, 1, p. 37-51
|
Subject: | Mediensektor | Media industries | Journalismus | Journalism | Markenführung | Brand management | Wettbewerbsstrategie | Competitive strategy |
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